Estimate the number of Denims sold in a year in India.

Question

Accepted Answer

Estimating the number of Denims sold in a year in India.

Research the population of India and estimate the percentage of people who wear denims.
Consider factors like age group, income levels, and fashion trends.
Analyze the market share of denim brands and their sales data.
Study the growth rate of the fashion industry in India.
Take into account the demand for denims in different regions of India.
Consider the impact of online shopping and e-commerce platforms on denim sales.
Consult industry reports, surveys, and expert opinions for additional insights.

Accepted Answer

[Please note that I stands for Interviewer and C stands for Candidate]

C: What exactly do you mean by Denims?

I: The jeans that we wear daily.

C: I will use the supply side approach to compute the number of denims sold in a year in India. I will start from the population of India, split it into Rural and Urban. Out of the age groups we will target 7-year-old to 40-year-old. I will assume, the Gender split to be 60-40.

I: You can calculate for the number of jeans for the male proportion only.

C: I would then like to split the males by income. From my own experience and using my own wardrobe as an example I would estimate the number of jeans bought in higher income category and assumed a suitable multiplier for the rest of the income categories.

I: That is a very good approach. Let us end this here and move on to the case.

Estimate the number of Denims sold in a year in India.

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