Estimate the market demand for iPhone 12 in India.

Question

Accepted Answer

The market demand for iPhone 12 in India can be estimated based on factors such as brand popularity, consumer preferences, and pricing.

Consider the brand popularity of Apple and its previous iPhone models in India.
Analyze consumer preferences for premium smartphones and their willingness to upgrade.
Evaluate the pricing strategy of iPhone 12 and its competitiveness in the Indian market.
Take into account the overall economic conditions and purchasing power of the target market.
Consider the impact of marketing and promotional activities by Apple in creating demand.

Accepted Answer

For this guesstimate, I began with the total population of India and segregated that basis income level & age group.

Then, I assumed a certain percentage of people in each category who would be the market for premium phones in India and thus, calculated the total demand of premium phones.

Finally, to arrive at the market demand for iPhone, I factored the market share of Apple in India.

Estimate the market demand for iPhone 12 in India.

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