Estimate market size for an American nutrition food maker, who is planning to launch a product in Indian market. There is an existing player in Indian market with a not so good product.

Question

Accepted Answer

Estimating market size for an American nutrition food maker planning to launch in the Indian market.

Analyze the current market size and growth rate of the nutrition food industry in India.
Identify the target audience and their preferences for nutrition food products.
Assess the market share and performance of the existing player with a not so good product.
Evaluate the potential demand for a high-quality nutrition food product in India.
Consider factors such as population size, income levels, and health consciousness in India.
Analyze the competitive landscape and identify potential opportunities for the American nutrition food maker.
Conduct surveys, interviews, and focus groups to gather consumer insights and preferences.
Consider the pricing strategy, distribution channels, and marketing efforts required for successful entry into the Indian market.

Accepted Answer

Answered this question by segmenting the market and then estimating the size for each segment. The interviewer then asked if I could have done this by any other method.

Estimate market size for an American nutrition food maker, who is planning to launch a product in Indian market. There is an existing player in Indian market with a not so good product.

Top Deloitte Consultant interview questions & answers

Popular interview questions of Consultant

Top HR questions asked in Deloitte Consultant