Customer Centria Interview Questions and Answers

Adobe Campaign is a marketing automation tool that helps businesses create, manage, and deliver personalized campaigns across multiple channels.

• Adobe Campaign allows users to create targeted email campaigns based on customer data

• It offers features such as A/B testing, dynamic content, and campaign reporting

• Users can automate marketing workflows and personalize customer experiences

• The tool integrates with other Adobe products like Adobe Analytics and Adobe Experience Manager

Analytical Server is a platform that enables data analysis and visualization for large datasets.

• Analytical Server allows for real-time data analysis and visualization

• It can handle large datasets and complex queries

• UNICA integrates with Analytical Server to provide advanced analytics and insights for marketing campaigns

System tables store metadata about the database system while transactional tables store data related to transactions.

• System tables contain information about the database schema, users, permissions, and other system-related data.

• Transactional tables store data related to business transactions, such as sales, orders, and inventory.

• System tables are typically read-only and are used by the database management system to perform administrative tasks.

• Transactional tables are read-wr...read more

Today's advertising and branding are evolving with technology and focusing more on personalization and authenticity.

• Advertising is becoming more personalized through data-driven targeting and automation.

• Branding is shifting towards authenticity and transparency to build trust with consumers.

• Social media platforms play a significant role in shaping advertising strategies and brand image.

• Influencer marketing is on the rise, leveraging the power of social media personalities to ...read more

System tables are tables that store metadata about a database system. I manage my day by prioritizing tasks and using time management techniques.

• System tables contain information about the database schema, users, permissions, and other system-related data.

• They are used by database administrators to manage and monitor the database system.

• Examples of system tables include sys.objects in SQL Server and pg_catalog in PostgreSQL.

• To manage my day, I use techniques such as creating ...read more