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I applied via Naukri.com and was interviewed in May 2024. There was 1 interview round.
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I applied via Approached by Company and was interviewed in Sep 2023. There was 1 interview round.
The effectiveness of a campaign is analyzed by measuring key performance indicators (KPIs) and conducting A/B testing.
Identify and track relevant KPIs such as conversion rate, click-through rate, return on investment (ROI), and customer acquisition cost.
Compare the campaign results to benchmarks and historical data to assess performance.
Conduct A/B testing to test different variables such as messaging, visuals, and tar...
To improve ROI of a marketing channel, focus on targeting the right audience, optimizing ad creatives, analyzing data regularly, and testing different strategies.
Target the right audience based on demographics, interests, and behavior
Optimize ad creatives for better engagement and conversion rates
Analyze data regularly to identify trends, patterns, and areas for improvement
Test different strategies such as A/B testing,
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