Cognilytics Associate Consultant Interview Questions and Answers

Interview preparation tips for other job seekers - Do prep for case study , puzzles , guesstimated . It is all required for this role .

Interview preparation tips for other job seekers - Really grind casing

Round: Interview
Experience: The interviewer was Rohit Vohra, Partner and Director.

Round: Interview
Experience: The Case Study was a ‘Market Entry’ problem. An office-furniture company wanted to enter into home-furniture business. I had to evaluate whether it should do so or not. I asked for some time to structure my answer. He was very helpful during the entire case study and guided me whenever I went in a direction where I wasn’t supposed to go. I also asked a lot of questions. The entire interview lasted for about 40-45 minutes. The interviewer was very pleasant in his manner and the interview went off quite well. After about 10-15 minutes, I was sent for my second interview.

Round: Interview
Experience: This interview was taken by Shweta Bajpai, Project Leader who was also the Recruitment Head. She was an IIT K alumnus. This interview took around 35-40 minutes.

Round: Interview
Experience: The Case Study was a ‘Growth Strategy’ question.
A metal casing manufacturer wants to double her revenues over the next 5 years. What should she do? I began by asking a few pertinent questions about the company’s product and customers. I then listed out a few growth strategies. She pointed out that she wanted more possible approaches. I pointed out a few but the general nature of our exchange was that the moment I would sum up a strategy, she would drop a hint for another. I would latch on to it and this process went on for about 2 or 3 times. She then asked me that in light of the initial question, which strategy would be best-suited for our client. I answered the same. I came out of the room thinking that I had messed up really badly because she had practically solved the entire case herself. I had a very strong inkling that that interview was my last with BCG. By this time, BCG people had started asking some of us to go if we had interviews with any other company which was a kind way of saying that you are not selected in BCG. I politely inquired one of the consultants whether I was supposed to stay or go. He checked with his colleagues and replied with a very warm smile that I was supposed to stay on.

Round: Interview
Experience: This interview was taken by Saurabh Tripathi, Partner and Director. He was also an IIT K alumnus, the President Gold Medalist of his batch. He was the one who had given us the PPT at Taj. Moreover, I also had the opportunity of having a long conversation with him because we were seated at the same table during dinner. He began the interview by pointing out the same. He then asked some very tricky and pointed PI questions:

Round: Interview
Experience: The Case Study that followed was again one of its kind, to say the least. It involved a hypothetical bank that had just 6 products: 3 kinds of fixed deposits (maturity period of 1 year, 2 years and 3 years) and 3 kinds of loans (again 1, 2 and 3 year maturity period). The rates of interests on the fixed deposits were 3, 4 and 5 % p.a. respectively and on loans were 5, 6 and 7 % p.a. respectively. The owner wanted to increase the bank’s profitability. What should she do?
I would be paltering with the truth if I don’t admit that I was a little taken aback by the question. I took some time and then asked him some questions to which he gave a very brief (though not curt at all) ‘yes’ or ‘no’ as an answer. In fact, during the entire case, he was busy on his Blackberry paying no attention to what I was doing. One of the first things that I asked was whether the objective was to increase ‘profits’ or ‘profitability’ because the technical definition of the two was different. He smiled (I think in appreciation) and replied that he wanted me to focus on ‘profits’. After that, I gave a few recommendations. He complicated the case further by saying that the principal amount of 1-year products was same. This constraint was applicable for 2-year and 3-year products as well. That is, the principal amount of fixed deposit and loan of 1-year was same, and so on.

Again, I gave a few recommendations. After a while, he said that he was in a bit of a hurry and that that was all as far as the interview was concerned. I felt as if nothing concrete had come out as the solution to the case. I asked him how I had done in the case. As was his wont, he answered with a very brief - ‘‘Given the time available, you did fine’’.
I was a little confused after this interview. I had no idea about the last case study. However, I knew that the PI part went off well. After about 10 minutes, I was asked to go and meet Saurabh Tripathi again. I went into his interview room and he gave me a job offer!

General Tips: Between July 2007 (when I joined the institute) and May 2011, I had considered and pursued IAS, MBA and research as potential career options at various points of time. But in May ‘11, I decided that the safer thing to do would be to take up a job and think about the various existential questions later. As far as my personal preferences go, I liked what I read about consulting. But being from a department where core companies are non-existent for all practical purposes; I was aiming for most of the non-core companies. I
was conscious of one thing though, viz. I did not want to work for a company that was catering to overseas
clients or to its own overseas office. The idea was that I did not want to join a company which was employing me just because I was cheaper than the Westerners. So, although after BCG, the second best choice for me in the first slot was Opera, I was not excited about it at all.
My entire preparation, especially the part related to resume and interview was done under the guidance of
Ashwini Dikshit (career counsellor, IITK). I think what worked for me was that I was quite organized in my
preparation. At no stage was I hurried into mistakes. By September, I had prepared the final draft of my 1-page resume. If you think you have a good profile and you can get a shortlist, then you should devote a lot of time to your resume. I would suggest that resume preparation should be started in summers itself. It is also very important to take help and guidance because there is a certain way to make a resume which does not come naturally to most of us. I prepared for aptitude tests by solving the CAT previous years’ question papers. If you are preparing for non core companies, one of the things which you should do is preparing for CAT. Most companies other than consulting firms and core companies, take an aptitude test (including the analytics-consulting firms) and contrary to the common notion, most of them ask English questions as well. Moreover, a good score in CAT will only open up options. I did not prepare for GD because out of all the companies that I was aiming for, very few had GD as a part of their process.
For case study preparation, I was a part of the Case Study Club of SPO which met around thrice in September October period. Apart from that, I practised with my friends. Some good casebooks in decreasing order of their usefulness are Case in Point, Indian School of Business’s casebook and Kellogg’s casebook. It is highly advisable to get hold of various IIMs’ casebooks if you can. While practising a case, the emphasis should be on what new you learn from that particular case. So, more than the mock case study sessions themselves, the analysis that you do afterwards is important.
For the Personal Interview preparation, I had prepared the answers for most of the commonly asked questions and more importantly had given around 5 mock interviews before December. One should sit and right down the answers of the various commonly-asked questions and go through these answers again and again to hone them. If possible, get these answers checked by someone experienced in interview preparation. The idea is not to memorize the answers, but to have a fairly good idea about what points you are going to cover. As a thumb rule, all companies are looking for ‘high energy’ and ‘low maintenance’ guys. Make sure, you sound like one!
Apart from the above mentioned preparation, I read ‘The Indian Express’ and ‘Economic Times’ regularly
(wasn't able to do it daily though) to get a feel of current and business affairs. One final pointer as far as placement preparation is concerned, DO NOT WORRY and do not indulge in useless placement-related gossips. They only eat away your time and energy.
I think what worked well for me in all the interviews was that I was listening very attentively to what theinterviewers were saying or asking. That meant that I was always answering the right questions and was also responding to the hints and clues which the interviewers were giving. In all the interviews, I had a good discussion with the interviewer. A lot of people say that a good interview is the one which is more of adiscussion rather than a question-answer session. By that definition, my interviews went off well. As I hadmentioned earlier, some people claim that the case study workshop which was held on November 16th wasevaluative. If it was so, then I would have got some extra points since I was able to do well in the case that I was asked.
College Name: IIT KANPUR