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Cashify Digital Marketing Executive Interview Questions and Answers

Updated 17 Jul 2024

Cashify Digital Marketing Executive Interview Experiences

1 interview found

Interview experience
5
Excellent
Difficulty level
-
Process Duration
-
Result
-
Round 1 - One-on-one 

(2 Questions)

  • Q1. Tell about Work exprience
  • Q2. Tell about educational background

Interview Preparation Tips

Interview preparation tips for other job seekers - COnfidence high

Interview questions from similar companies

Interview experience
5
Excellent
Difficulty level
-
Process Duration
-
Result
-
Round 1 - One-on-one 

(1 Question)

  • Q1. What is your day to day work?
Round 2 - Technical 

(1 Question)

  • Q1. How much budget did yoh handle?
Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
-
Result
-
Round 1 - Aptitude Test 

Regarding digital marketing.

Round 2 - HR 

(3 Questions)

  • Q1. What are the key aspects of digital marketing?
  • Ans. 

    Key aspects of digital marketing include SEO, social media, content marketing, email marketing, and analytics.

    • Search Engine Optimization (SEO) to improve website visibility on search engines

    • Social Media Marketing to engage with target audience on platforms like Facebook, Instagram, Twitter

    • Content Marketing to create valuable and relevant content for audience

    • Email Marketing to reach out to potential customers through pe...

  • Answered by AI
  • Q2. What is your role in your current position?
  • Ans. 

    I am responsible for developing and implementing digital marketing strategies to drive online traffic and engagement.

    • Developing and implementing digital marketing strategies

    • Driving online traffic and engagement

    • Analyzing data and performance metrics

    • Managing social media platforms and campaigns

  • Answered by AI
  • Q3. What are your salary expectations?
  • Ans. 

    My salary expectations are in line with industry standards and based on my experience and skills.

    • Research industry standards for Digital Marketing Executive salaries

    • Consider my experience and skills when determining salary expectations

    • Be open to negotiation based on the overall compensation package offered

  • Answered by AI
Round 3 - Technical 

(2 Questions)

  • Q1. What consequences are you currently facing in digital marketing?
  • Ans. 

    Some consequences in digital marketing include increased competition, changing algorithms, and ad fatigue.

    • Increased competition leading to higher costs for advertising

    • Changing algorithms affecting organic reach and visibility

    • Ad fatigue among target audience resulting in lower engagement

    • Difficulty in measuring ROI accurately due to attribution challenges

  • Answered by AI
  • Q2. How would you approach handling technical problems?
  • Ans. 

    I would approach handling technical problems by first identifying the root cause, researching possible solutions, and implementing the most effective one.

    • Identify the specific technical problem and its impact on digital marketing efforts

    • Research possible solutions by consulting with team members, online resources, or industry experts

    • Implement the most effective solution, testing it thoroughly before fully implementing ...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Ensure that you create the appropriate CV and domain.

Interview Questionnaire 

15 Questions

  • Q1. Indexes in mysql
  • Ans. 

    Indexes in MySQL are used to improve query performance by allowing faster data retrieval.

    • Indexes are created on one or more columns of a table.

    • They work by creating a separate data structure that allows for faster data retrieval.

    • Indexes can be created using the CREATE INDEX statement.

    • Indexes can also be dropped using the DROP INDEX statement.

    • Indexes can be used to speed up SELECT, UPDATE, and DELETE statements.

    • Indexes ...

  • Answered by AI
  • Q2. Difference between include_once and require_once?
  • Ans. 

    include_once and require_once are PHP functions used to include files. The difference is in how they handle errors.

    • include_once will only include the file once, and will not throw a fatal error if the file is not found

    • require_once will also only include the file once, but will throw a fatal error if the file is not found

    • Both functions are used to include files that contain functions or variables that are needed in the

  • Answered by AI
  • Q3. Constructor and destrutor?
  • Q4. Sessions vs cookie. Detailed discussion
  • Ans. 

    Sessions and cookies are both used for maintaining user state, but sessions are server-side and cookies are client-side.

    • Sessions store user data on the server, while cookies store data on the client's browser

    • Sessions are more secure than cookies because the data is not accessible to the client

    • Cookies can be used for tracking user behavior and preferences

    • Sessions are typically used for authentication and authorization p...

  • Answered by AI
  • Q5. Some questions on lucene, solr as it was mentioned in my resume
  • Q6. 8 ball puzzle
  • Q7. Design patterns?
  • Q8. Array of first n numbers.One number is missing.Find missing number?
  • Ans. 

    To find missing number in an array of first n numbers.

    • Calculate the sum of first n numbers using formula n*(n+1)/2

    • Calculate the sum of given array using loop

    • Subtract the sum of array from sum of first n numbers to get the missing number

  • Answered by AI
  • Q9. What is memcache. Some discussion around it
  • Q10. Design a database schema for a chat application where user can send message to an individual or in group
  • Ans. 

    Design a database schema for a chat application with individual and group messaging.

    • Create a 'users' table with unique user IDs

    • Create a 'messages' table with message IDs, sender and receiver IDs, message content, and timestamp

    • Create a 'groups' table with unique group IDs and group names

    • Create a 'group_members' table with group ID and user ID to track group membership

    • Use foreign keys to link tables together

    • Consider inde

  • Answered by AI
  • Q11. Write sql to retrieve all unread messages when user sign in
  • Ans. 

    SQL query to retrieve all unread messages upon user sign in

    • Use a JOIN statement to combine the messages and user tables

    • Filter the results to only show messages that have not been read by the user

    • Use the user's sign in information to identify which messages are unread

  • Answered by AI
  • Q12. Why do you want to join OLX?
  • Ans. 

    I am excited to join OLX because of its innovative approach to online marketplaces and its commitment to customer satisfaction.

    • I am impressed by OLX's user-friendly platform and its ability to connect buyers and sellers from all over the world.

    • I am excited to work with a team of talented developers who are passionate about creating cutting-edge technology.

    • I believe that OLX's focus on customer satisfaction aligns with ...

  • Answered by AI
  • Q13. What difficulties have you faced
  • Ans. 

    I have faced difficulties in debugging complex code and managing project timelines.

    • Debugging complex code with multiple dependencies

    • Managing project timelines with changing requirements

    • Working with legacy code and outdated technologies

    • Collaborating with team members in different time zones

    • Dealing with unexpected bugs and errors

  • Answered by AI
  • Q14. How is the Employee hierarchy in your current organization.Whom do you report to
  • Ans. 

    I report to the Technical Lead and am part of the development team.

    • I report to the Technical Lead

    • I am part of the development team

  • Answered by AI
  • Q15. How much is the web traffic on your site etc
  • Ans. 

    Our website receives an average of 10,000 unique visitors per day.

    • Our website has a steady flow of traffic with a consistent number of unique visitors per day.

    • We use Google Analytics to track our web traffic and analyze user behavior.

    • Our peak traffic times are during weekdays from 9am to 5pm.

    • We have noticed an increase in mobile traffic over the past year.

    • Our website's traffic is primarily driven by organic search and

  • Answered by AI

Interview Preparation Tips

Round: Technical Interview
Experience: Round 4 with CTO :It was a normal discussion.

General Tips: I got a call through recruiter. My telephonic interview got scheduled. Overall process was very fast. It took not more than 3-4 days till I received offer letter.
Skills: Algorithm, Data structure, SQL
College Name: na

Skills evaluated in this interview

I applied via Naukri.com and was interviewed before May 2020. There were 4 interview rounds.

Interview Questionnaire 

1 Question

  • Q1. Android components, lifecycle, providers, receivers, fragments, view components, Ui design related questions.

Interview Questionnaire 

12 Questions

  • Q1. Given a no K and an array. Find pair of elements whose sum is equal to given no K
  • Ans. 

    Find pair of elements in an array whose sum is equal to a given number K.

    • Iterate through the array and for each element, check if K minus the element exists in the array.

    • Use a hash table to store the elements and their indices for faster lookup.

    • If multiple pairs exist, return any one of them.

    • If no pair exists, return null or an appropriate message.

  • Answered by AI
  • Q2. If there is a website run by 2 servers. These 2 servers balances the load using Load Balancer. So, if 1 session is created on 1 server and say load is shift to another server immediately, then how session ...
  • Ans. 

    Session is maintained using session affinity or sticky sessions.

    • Session affinity ensures that a user's session is always directed to the same server.

    • Load balancer uses a unique identifier to route requests to the same server.

    • Sticky sessions can be implemented using cookies or URL rewriting.

    • Session replication can also be used to maintain session data across multiple servers.

  • Answered by AI
  • Q3. WAP to implement some basic Design Patterns like Singleton?
  • Ans. 

    Singleton pattern ensures only one instance of a class is created and provides a global point of access to it.

    • Create a private constructor to prevent direct instantiation of the class

    • Create a private static instance of the class

    • Create a public static method to access the instance

    • Ensure thread safety by using synchronized keyword or static initialization block

    • Examples: Logger, Configuration Manager, Database Connection

  • Answered by AI
  • Q4. Abstract class? How it is different from interface? Is multiple inheritance possible in php? How?
  • Ans. 

    Explaining abstract class, interface and multiple inheritance in PHP.

    • Abstract class is a class that cannot be instantiated and can have abstract methods.

    • Interface is a collection of abstract methods and constants that can be implemented by a class.

    • Multiple inheritance is not possible in PHP, but can be achieved using interfaces.

    • Interfaces can be implemented by multiple classes, allowing for multiple inheritance-like be

  • Answered by AI
  • Q5. Write a stored procedure from a given set of tables and conditions. Simple one
  • Ans. 

    Write a stored procedure from given tables and conditions

    • Identify the tables and their relationships

    • Determine the conditions to be used in the stored procedure

    • Write the SQL code for the stored procedure

    • Test the stored procedure to ensure it returns the desired results

  • Answered by AI
  • Q6. How to increase php memory at run time, if it exhausts?
  • Ans. 

    To increase PHP memory at run time, modify the php.ini file or use ini_set() function.

    • Edit the memory_limit value in php.ini file

    • Use ini_set('memory_limit', '256M') function to increase memory limit at run time

    • Check for memory leaks in the code

    • Use unset() function to free up memory after use

  • Answered by AI
  • Q7. What all we can do with php.ini?
  • Ans. 

    php.ini is a configuration file for PHP that allows users to customize various settings.

    • Change PHP settings such as memory limit, file upload size, and error reporting

    • Enable or disable extensions and modules

    • Set timezone and language settings

    • Configure email settings

    • Control caching and session settings

  • Answered by AI
  • Q8. Session and cookies?
  • Q9. Javascript clausers?
  • Q10. Jquery function to get domain from a url?
  • Ans. 

    Use window.location to get domain from a url in jQuery.

    • Use window.location to get the full url

    • Use .hostname to get the domain name

    • Use .replace() to remove 'www.' if present

  • Answered by AI
  • Q11. WAP to get smallest plindron number larger than the given no?
  • Ans. 

    WAP to find smallest palindrome number larger than given number.

    • Convert the given number to string and check if it is already a palindrome.

    • If not, increment the number and check if it is a palindrome.

    • Repeat until a palindrome number larger than the given number is found.

    • Use a while loop to implement the above steps.

  • Answered by AI
  • Q12. WAP to check if linked list elements is a palindrome without using any extra space?
  • Ans. 

    WAP to check if linked list elements is a palindrome without using any extra space.

    • Traverse the linked list and reverse the second half of the list

    • Compare the first half with the reversed second half

    • Use two pointers to traverse the list, one at normal speed and other at double speed

  • Answered by AI

Interview Preparation Tips

Skills: Algorithm, JQuery, Javascript
College Name: na

Skills evaluated in this interview

Interview Questionnaire 

7 Questions

  • Q1. Find the first non repetitive character in a string?
  • Ans. 

    Find the first non-repeating character in a string.

    • Create a hash table to store the frequency of each character in the string.

    • Iterate through the string and check the frequency of each character.

    • Return the first character with a frequency of 1.

  • Answered by AI
  • Q2. What is connection pooling
  • Ans. 

    Connection pooling is a technique of reusing database connections to improve performance.

    • Connection pooling helps to reduce the overhead of creating and destroying database connections.

    • It maintains a pool of connections that can be reused by multiple clients.

    • Connection pooling is commonly used in web applications to handle multiple requests simultaneously.

    • It can be configured with parameters like maximum number of conn...

  • Answered by AI
  • Q3. Write a singleton class in php?
  • Ans. 

    A singleton class in PHP is a class that can only be instantiated once.

    • Create a private constructor to prevent direct instantiation

    • Create a private static variable to hold the instance of the class

    • Create a public static method to get the instance of the class

    • Ensure that the public static method always returns the same instance

  • Answered by AI
  • Q4. How to write a Connection class to MySQL database using PHP?
  • Ans. 

    To connect to MySQL database using PHP, create a Connection class.

    • Use mysqli_connect() function to establish a connection

    • Pass the database credentials as parameters to the function

    • Create a constructor method to initialize the connection

    • Create a query method to execute SQL queries

    • Close the connection using mysqli_close() method

  • Answered by AI
  • Q5. What are the different types of error in php?
  • Ans. 

    There are three types of errors in PHP: syntax errors, runtime errors, and logical errors.

    • Syntax errors occur when the code is not written correctly, such as missing semicolons or parentheses.

    • Runtime errors occur during the execution of the code, such as trying to access an undefined variable.

    • Logical errors occur when the code runs without errors, but produces unexpected results, such as a miscalculation in a formula.

  • Answered by AI
  • Q6. How session works in php?
  • Ans. 

    Session in PHP allows to store user data on the server for later use.

    • Session starts when a user logs in and ends when the user logs out or the session expires.

    • Session data is stored on the server and identified by a unique session ID.

    • Session variables can be set and accessed using the $_SESSION superglobal array.

    • Session can be destroyed using the session_destroy() function.

    • Session can be used to store user-specific dat...

  • Answered by AI
  • Q7. Find missing element in an array of elements from 0 to n-1?
  • Ans. 

    Find missing element in an array of elements from 0 to n-1

    • Calculate sum of all elements in array and subtract from sum of n natural numbers

    • Use XOR operation on all elements and n natural numbers

    • Sort the array and find the missing element

  • Answered by AI

Interview Preparation Tips

Round: Test
Experience: You have been given stack of documents that have already been processed and some that have not. your task is to classify these documents into one of the eight categories: [1,2,3..8]. However you notice that there are already large amount of documents which have already been correctly processed(training data). you decide to use machine learning on this data in order to categorize.First line of the input file contain T number of documents. T lines will follow each containing a series of space separated words which represents the processed word.

Skills: PHP, data base, data structure
College Name: NA

Skills evaluated in this interview

I was interviewed before Sep 2020.

Round 1 - Coding Test 

(1 Question)

Round duration - 90 minutes
Round difficulty - Easy

This was MCQ+Coding round.

  • Q1. How can you check if two strings are anagrams of each other?
  • Ans. 

    Check if two strings are anagrams by comparing the sorted versions of the strings.

    • Sort both strings and compare if they are equal.

    • Use a hashmap to store the frequency of characters in each string and compare the maps.

    • Ignore spaces and punctuation when comparing the strings.

  • Answered by AI
Round 2 - Face to Face 

Round duration - 90 minutes
Round difficulty - Easy

This was face to face interview round.

Round 3 - Face to Face 

Round duration - 90 minutes
Round difficulty - Easy

This was face to face interview round.

Interview Preparation Tips

Professional and academic backgroundI completed Computer Science Engineering from National Institute Of Technology, Silchar, Assam. I applied for the job as SDE - 1 in SiddharthnagarEligibility criteria6 CGPAAmazon interview preparation:Topics to prepare for the interview - Basic Computer Science backgroundTime required to prepare for the interview - 6 monthsInterview preparation tips for other job seekers

Tip 1 : Participate in live contests on websites like Codechef, Codeforces etc as much as possible.
Tip 2 : Practice previous interview questions from LeetCode, GeeksForGeeks.
Tip 3 : Revise Computer Science subjects like DBMS, OOPS thoroughly.

Application resume tips for other job seekers

Add projects and Internships if you have done any and add only those things which you really know.

Final outcome of the interviewSelected

Skills evaluated in this interview

I was interviewed before Sep 2020.

Round 1 - Coding Test 

(1 Question)

Round duration - 90 Minutes
Round difficulty - Medium

Interview started at 11:00 am. It was an online round. During the coding round I submitted optimized solution and got full acceptance of the solutions.

  • Q1. 

    Detect Cycle in a Directed Graph

    You are provided with a directed graph composed of 'N' nodes. You have a matrix called 'EDGES' with dimensions M x 2, which specifies the 'M' edges in the graph. Each edge...

  • Ans. 

    Detect cycle in a directed graph using depth-first search (DFS) algorithm.

    • Use DFS to traverse the graph and detect back edges indicating a cycle.

    • Maintain a visited array to keep track of visited nodes during traversal.

    • If a node is visited again during traversal and it is not the parent node, then a cycle exists.

    • Return true if a cycle is detected, false otherwise.

  • Answered by AI
Round 2 - Face to Face 

(1 Question)

Round duration - 80 Minutes
Round difficulty - Medium

Interview started at 10:00 am. Interview went well, I was able to connect with the interviewer and enjoyed the whole interview

  • Q1. 

    Next Smallest Palindrome Problem Statement

    Find the next smallest palindrome strictly greater than a given number 'N' represented as a string 'S'.

    Explanation:

    You are given a number in string format, a...

  • Ans. 

    Find the next smallest palindrome greater than a given number represented as a string.

    • Convert the string to an integer, find the next greater palindrome, and convert it back to a string.

    • Handle cases where the number is a palindrome or has all digits as '9'.

    • Consider both odd and even length numbers when finding the next palindrome.

  • Answered by AI
Round 3 - Face to Face 

(1 Question)

Round duration - 80 Minutes
Round difficulty - Medium

Interview started at 11:00 am. Interview went well.

  • Q1. 

    Boundary Traversal of a Binary Tree

    Given a binary tree of integers, your task is to return the boundary nodes of the tree in Anti-Clockwise direction starting from the root node.

    Input:

    The first line ...
  • Ans. 

    Return the boundary nodes of a binary tree in Anti-Clockwise direction starting from the root node.

    • Traverse the left boundary nodes in a top-down manner

    • Traverse the leaf nodes from left to right

    • Traverse the right boundary nodes in a bottom-up manner

    • Handle cases where duplicates occur in the boundary nodes

    • Implement the function without printing as printing is already managed

  • Answered by AI

Interview Preparation Tips

Eligibility criteriaGood knowledge of Data Structures, Some great projects which are used by the usersAmazon interview preparation:Topics to prepare for the interview - Data Structures, Web development, System Design, Algorithms, Dynamic Programming, Database, OS, Networking, OOPS, DevOpsTime required to prepare for the interview - 8 monthsInterview preparation tips for other job seekers

Tip 1 : For Data Structures number of questions doesn't matter. Try to understand the logic behind them and try to apply them in creating multiple scenario's. Learn them by heart. 
Tip 2 : For Web.Development Try to learn full stack development. See which part interests you more, Increase your knowledge horizon, Always try to build a system a system considering It will be served to millions of customers. By doing this 1-2 projects will increase and cover all the major things which one should learn in their career/college.

Application resume tips for other job seekers

Tip 1 : Always try to make it a single page 
Tip 2 : Always make resume company specific. eg. Data Structures part more if you are applying for MNC's eg. Amazon, Google, DE Shaw, browserstack.

Final outcome of the interviewSelected

Skills evaluated in this interview

I applied via Recruitment Consultant and was interviewed before Jul 2020. There was 1 interview round.

Interview Questionnaire 

1 Question

  • Q1. DS Algo Questions on Trees. Leadership Principles

Interview Preparation Tips

Interview preparation tips for other job seekers - Read up on DS Algo and white paper coding and Leadership Principles
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Cashify Interview FAQs

How many rounds are there in Cashify Digital Marketing Executive interview?
Cashify interview process usually has 1 rounds. The most common rounds in the Cashify interview process are One-on-one Round.

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