What is marker research, difference between primary and secondary research.

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Accepted Answer

Marketing research is the process of gathering, analyzing, and interpreting information about a market, consumers, and competitors.

Primary research involves collecting data directly from the source, such as surveys, interviews, or focus groups.
Secondary research involves using existing data sources, such as market reports, articles, and government publications.
Primary research is more time-consuming and expensive but provides specific and up-to-date information.
Secondary research is quicker and cheaper but may not be as tailored to the specific research objectives.
Both types of research are important for gaining insights into consumer behavior, market trends, and competitive landscape.

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