Andromeda Sales ans Distribution PVT LTD Direct Sales Associate Interview Questions and Answers

Strategy, planning and category management

Q1. How you build a category from zero to 1 and 1 to 100
Ans. 
Building a category from zero to 1 involves creating awareness and establishing credibility, while growing from 1 to 100 requires scaling operations and expanding market reach.
• Start by conducting market research to identify potential opportunities and target audience.

• Develop a unique value proposition and branding strategy to differentiate the category from competitors.

• Invest in marketing and advertising campaigns to c...read more
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Q2. How to use customer insights in your strategy any examples ?
Ans. 
Customer insights are crucial for developing a successful strategy. They help in understanding customer needs, preferences, and behaviors.
• Utilize customer feedback and surveys to gather insights on their preferences and pain points.

• Analyze customer data such as purchase history, browsing behavior, and demographics to identify trends and patterns.

• Use social media monitoring tools to track customer sentiment and feedback...read more
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Different GD which was like a proper conversation where everybody got a chance to speak. Not like a fish market. It was also guided by company people.

Case on how would you manage the big billion sale in amazon- everything from sales to inventory to logistics to tech.

Then after discussion, everybody was given a specific vertical to speak on how to develop and one person to summarize overall. Overall, it was a good gd.

Q1. About yourself.
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Q2. How would you improve the current Udaan business model?
Ans. 
I would improve the Udaan business model by expanding its reach and diversifying its offerings.
• Increase the number of cities and towns where Udaan operates to reach more customers

• Add new product categories to attract a wider range of buyers and sellers

• Invest in technology to improve the user experience and streamline operations

• Offer more value-added services such as financing and logistics to differentiate from competi...read more
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Q1. HR Qs
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Q2. About Yourself.
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Q3. Udaan lends money to small businesses. So if someone doesn't return. How would you handle the situation?
Ans. 
Udaan's approach to handling non-repayment of loans to small businesses
• Udaan has a rigorous screening process to ensure borrowers have the ability to repay the loan

• In case of non-repayment, Udaan has a dedicated team to follow up with the borrower and understand the reason for non-payment

• Udaan may offer a repayment plan or negotiate a settlement with the borrower

• If necessary, Udaan may take legal action to recover the ...read more
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Q4. Other regular HR questions.
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The second round is qualified to documentation round

Open mind test, attitude test

How much salary do you expectation now?

An act of assigning or appointment

Q1. What are the ways to earn money?
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6 panelists.

Case-based GD.

Topic: Improving profits of Swiggy.
Most of the panelists were speaking on Cost side and about improving efficiency of operations. I focused on improving revenue and I introduced ongoing concept called Cloud Kitchen.

4 people were selected.

Each of us was asked to elaborate on our proposed ideas individually and there was no discussion to be done among us.

I mentioned Swiggy could collaborate with Udaan for vegetables etc.

Q1. What was the GD which you liked the most yesterday? (He meant Day 0.5). You don't have to mention Udaan.
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