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Ameriprise Financial Business Analytics Interview Questions and Answers

Updated 20 Sep 2020

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Interview experience
4
Good
Difficulty level
-
Process Duration
-
Result
-
Round 1 - Technical 

(2 Questions)

  • Q1. How do you measure a campaign performance.
  • Ans. 

    Campaign performance can be measured through key performance indicators (KPIs) such as conversion rate, click-through rate, return on investment (ROI), and customer acquisition cost.

    • Track conversion rate to measure the percentage of users who completed a desired action after interacting with the campaign.

    • Monitor click-through rate to assess the percentage of users who clicked on a link or ad within the campaign.

    • Calcula...

  • Answered by AI
  • Q2. Questions based on A/b TESTING
Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
2-4 weeks
Result
Selected Selected

I applied via LinkedIn and was interviewed before Oct 2023. There were 2 interview rounds.

Round 1 - One-on-one 

(2 Questions)

  • Q1. What Projects have you worked on? Explain the projects and tools used.
  • Q2. What is the use of parameters in Tableau?
  • Ans. 

    Parameters in Tableau allow users to dynamically change the values of calculations, filters, and reference lines.

    • Parameters can be used to create dynamic filters that allow users to change the data displayed in a visualization.

    • Parameters can also be used in calculations to perform complex calculations based on user input.

    • Parameters can be used in reference lines to dynamically set thresholds or benchmarks for compariso

  • Answered by AI
Round 2 - One-on-one 

(2 Questions)

  • Q1. Explain the differences between direct and indirect expenses?
  • Ans. 

    Direct expenses are directly related to the production of goods or services, while indirect expenses are not directly tied to production.

    • Direct expenses can be easily traced to a specific cost object, such as raw materials or labor costs.

    • Indirect expenses are overhead costs that are necessary for the business to operate but are not directly tied to a specific product or service.

    • Examples of direct expenses include direc...

  • Answered by AI
  • Q2. Explain the balance sheet and P&L of banking firms/companies
  • Ans. 

    Balance sheet shows a company's assets, liabilities, and equity at a specific point in time. P&L shows a company's revenues, expenses, and profits over a period of time.

    • Balance sheet includes assets (cash, investments, loans), liabilities (deposits, debt), and equity (common stock, retained earnings)

    • P&L shows revenues (interest income, fees), expenses (operating expenses, loan loss provisions), and profits (net income)

    • ...

  • Answered by AI

Skills evaluated in this interview

Interview experience
4
Good
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
-

I applied via Recruitment Consulltant and was interviewed in May 2024. There was 1 interview round.

Round 1 - HR 

(2 Questions)

  • Q1. What's your favorite class in university?
  • Q2. Why this position?

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