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Campaign performance can be measured through key performance indicators (KPIs) such as conversion rate, click-through rate, return on investment (ROI), and customer acquisition cost.
Track conversion rate to measure the percentage of users who completed a desired action after interacting with the campaign.
Monitor click-through rate to assess the percentage of users who clicked on a link or ad within the campaign.
Calcula...
posted on 24 Oct 2024
I applied via LinkedIn and was interviewed before Oct 2023. There were 2 interview rounds.
Parameters in Tableau allow users to dynamically change the values of calculations, filters, and reference lines.
Parameters can be used to create dynamic filters that allow users to change the data displayed in a visualization.
Parameters can also be used in calculations to perform complex calculations based on user input.
Parameters can be used in reference lines to dynamically set thresholds or benchmarks for compariso
Direct expenses are directly related to the production of goods or services, while indirect expenses are not directly tied to production.
Direct expenses can be easily traced to a specific cost object, such as raw materials or labor costs.
Indirect expenses are overhead costs that are necessary for the business to operate but are not directly tied to a specific product or service.
Examples of direct expenses include direc...
Balance sheet shows a company's assets, liabilities, and equity at a specific point in time. P&L shows a company's revenues, expenses, and profits over a period of time.
Balance sheet includes assets (cash, investments, loans), liabilities (deposits, debt), and equity (common stock, retained earnings)
P&L shows revenues (interest income, fees), expenses (operating expenses, loan loss provisions), and profits (net income)
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I applied via Recruitment Consulltant and was interviewed in May 2024. There was 1 interview round.
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