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American Broadcasting Company Marketing Manager Interview Questions and Answers

Updated 19 Jun 2024

American Broadcasting Company Marketing Manager Interview Experiences

1 interview found

Interview experience
5
Excellent
Difficulty level
-
Process Duration
-
Result
-
Round 1 - HR 

(2 Questions)

  • Q1. Walk me through how you'd plan for a campaign
  • Q2. Share an example of how you used data to inform your campaign strategy
  • Ans. 

    I used customer purchase data to target specific demographics with personalized ads, resulting in a 20% increase in sales.

    • Collected and analyzed customer purchase data to identify trends and preferences

    • Segmented the target audience based on demographics and behavior

    • Created personalized ad campaigns tailored to each segment

    • Measured campaign performance and adjusted strategies based on data insights

  • Answered by AI
Round 2 - Assignment 

Hypothetical campaign scenario, detail your approach to the planning

Interview questions from similar companies

Interview experience
1
Bad
Difficulty level
Hard
Process Duration
Less than 2 weeks
Result
Not Selected

I applied via Campus Placement and was interviewed in Oct 2023. There were 5 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - Technical 

(1 Question)

  • Q1. Why do u want to join this company.
Round 3 - Technical 

(1 Question)

  • Q1. Design marketing campaign for company
  • Ans. 

    Create a multi-channel marketing campaign to increase brand awareness and drive sales for the company.

    • Identify target audience and create buyer personas

    • Develop compelling messaging and creative assets

    • Utilize a mix of digital marketing channels such as social media, email, and PPC advertising

    • Implement a content marketing strategy to provide value to customers

    • Track and analyze campaign performance to make data-driven opt

  • Answered by AI
Round 4 - Technical 

(1 Question)

  • Q1. What is role about
Round 5 - Technical 

(1 Question)

  • Q1. Explain housing finance.
  • Ans. 

    Housing finance involves providing loans to individuals or families to purchase or renovate a home.

    • Housing finance typically involves a financial institution lending money to individuals or families to purchase a home.

    • The borrower then repays the loan amount plus interest over a specified period of time.

    • Interest rates, loan terms, and eligibility criteria vary depending on the lender and the borrower's financial situat...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - They will grill people for 4 rounds and won't select any of them at last. Wasting their time and others' time too.
Interview experience
4
Good
Difficulty level
Moderate
Process Duration
2-4 weeks
Result
Not Selected

I applied via LinkedIn and was interviewed before Jul 2022. There were 3 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Don’t add your photo or details such as gender, age, and address in your resume. These details do not add any value.
View all tips
Round 2 - HR 

(2 Questions)

  • Q1. Why do you want to join Abbott?
  • Q2. What salary are you expecting?
Round 3 - One-on-one 

(2 Questions)

  • Q1. What did your manager tell you in your last performance review?
  • Q2. How would your team characterize you?

Interview Preparation Tips

Interview preparation tips for other job seekers - Be yourself. Dont inflate your CV. Prepare and ask good questions
Interview experience
4
Good
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Referral and was interviewed before Apr 2022. There were 4 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Properly align and format text in your resume. A recruiter will have to spend more time reading poorly aligned text, leading to high chances of rejection.
View all tips
Round 2 - HR 

(1 Question)

  • Q1. Why do you want to join Tata Play?
Round 3 - One-on-one 

(1 Question)

  • Q1. Share journey & learnings
  • Ans. 

    My journey started as a marketing intern and I have learned a lot about branding, social media, and event planning.

    • Started as a marketing intern

    • Learned about branding, social media, and event planning

    • Managed social media accounts for a startup

    • Organized successful product launch events

    • Developed and executed marketing campaigns

    • Analyzed data to measure campaign success

  • Answered by AI
Round 4 - One-on-one 

(1 Question)

  • Q1. Data case study & further questions on it

Interview Preparation Tips

Interview preparation tips for other job seekers - Share your journey & learning clearly. Management is open to new ideas.

I applied via Approached by Company and was interviewed in Jan 2022. There were 3 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Double-check your resume for any spelling mistakes. The recruiter may consider spelling mistakes as careless behavior or poor communication skills.
View all tips
Round 2 - HR 

(1 Question)

  • Q1. It's a Generic discussion which include introduction and briefing of profile
Round 3 - One-on-one 

(1 Question)

  • Q1. It's in depth screening of work experience and including some case studies

Interview Preparation Tips

Interview preparation tips for other job seekers - Be patient, try to present yourself clearly. Don't exaggerate things. Support your ans with with some example.
Interview experience
5
Excellent
Difficulty level
-
Process Duration
-
Result
-
Round 1 - One-on-one 

(1 Question)

  • Q1. Tell me about yourself are you comfortable with location
Interview experience
4
Good
Difficulty level
-
Process Duration
-
Result
-
Round 1 - One-on-one 

(1 Question)

  • Q1. Tell me about yourself
  • Ans. Be long and good naarative is best
  • Answered by jinesh nair

Interview Preparation Tips

Interview preparation tips for other job seekers - Be confident . Answers confidence
Interview experience
4
Good
Difficulty level
Easy
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Referral and was interviewed in Aug 2023. There was 1 interview round.

Round 1 - HR 

(2 Questions)

  • Q1. Where have you worked before this?
  • Q2. Have you worked in marketing before?
Interview experience
3
Average
Difficulty level
-
Process Duration
-
Result
-
Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Do not use an unprofessional email address such as cool_boy@email.com. It shows a lack of professionalism by the candidate.
View all tips
Round 2 - One-on-one 

(2 Questions)

  • Q1. What is your previous experience?
  • Q2. What do you know a about elearning industry?
  • Ans. 

    The elearning industry is a rapidly growing sector that utilizes technology to deliver educational content and training programs online.

    • Elearning platforms offer a variety of courses and programs for learners of all ages and backgrounds.

    • Online learning has become increasingly popular due to its convenience and accessibility.

    • The elearning industry is expected to continue growing in the coming years, with new technologie...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Stay confident and calm, transport is provided for employees, shift timings are good
Interview experience
3
Average
Difficulty level
-
Process Duration
-
Result
Selected Selected
Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Be truthful in your resume. It is very easy to catch false or lies during the interview by asking basic questions.
View all tips
Round 2 - One-on-one 

(1 Question)

  • Q1. Why Marketing? Why do you think you are fit for this role?
Round 3 - HR 

(1 Question)

  • Q1. Where do you see yourself in next 5 years?

Interview Preparation Tips

Interview preparation tips for other job seekers - Be very sure about the JD and read about the company

American Broadcasting Company Interview FAQs

How many rounds are there in American Broadcasting Company Marketing Manager interview?
American Broadcasting Company interview process usually has 2 rounds. The most common rounds in the American Broadcasting Company interview process are HR and Assignment.

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American Broadcasting Company Marketing Manager Interview Process

based on 2 interviews

Interview experience

5
  
Excellent
View more

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American Broadcasting Company Marketing Manager Salary
based on 37 salaries
₹8 L/yr - ₹34.6 L/yr
53% more than the average Marketing Manager Salary in India
View more details

American Broadcasting Company Marketing Manager Reviews and Ratings

based on 3 reviews

3.3/5

Rating in categories

3.3

Skill development

3.6

Work-life balance

3.3

Salary

3.6

Job security

3.0

Company culture

3.0

Promotions

3.0

Work satisfaction

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