AIPL ZORRO Deputy Product Manager Interview Questions and Answers

Q1. Tell me something about yourself
Ans. 
I am a highly motivated and experienced Product Manager with a strong background in technology and a passion for creating innovative solutions.
• I have 5+ years of experience in product management, leading cross-functional teams to successfully launch new products and features.

• I have a deep understanding of user needs and market trends, which allows me to identify opportunities and drive product strategy.

• I have a track r...read more
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Q2. Why Product Management? Why Magicpin?
Ans. 
Product management combines my passion for technology and problem-solving with my ability to drive business growth.
• I am drawn to the intersection of technology and business strategy

• I enjoy identifying customer needs and translating them into innovative product solutions

• I thrive in cross-functional collaboration and leading teams towards a common goal

• Magicpin's focus on local commerce and its innovative approach to conn...read more
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Q3. Favorite Product? Why? Likes/ Dislikes?
Ans. 
My favorite product is the iPhone. I love its sleek design, user-friendly interface, and seamless integration with other Apple devices.
• Sleek design: The iPhone's slim and elegant design sets it apart from other smartphones.

• User-friendly interface: The intuitive interface makes it easy for users to navigate and access features.

• Seamless integration: The iPhone seamlessly integrates with other Apple devices, allowing for ...read more
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Q4. Favorite product? Why? Likes/dislikes?
Ans. 
My favorite product is the iPhone. I love its sleek design, user-friendly interface, and seamless integration with other Apple devices.
• Sleek design: The iPhone's slim and elegant design sets it apart from other smartphones.

• User-friendly interface: The intuitive interface makes it easy for users to navigate and access features.

• Seamless integration: The iPhone seamlessly integrates with other Apple devices, allowing for ...read more
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Q5. What do you know about Magicpin?
Ans. 
Magicpin is a social rewards and discovery platform that connects local merchants with consumers.
• Users can discover local businesses and earn rewards for visiting and making purchases.

• Merchants can use the platform to attract new customers and increase loyalty.

• The app also features social sharing and recommendations from friends.

• Magicpin operates in several cities across India, including Delhi, Mumbai, and Bangalore.
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Q1. What is the reason behind large number of MAUs of Whatsapp? How is it different from Facebook Messenger?
Ans. 
WhatsApp has more MAUs due to its simplicity, cross-platform availability, and end-to-end encryption. It differs from Facebook Messenger in its focus on privacy and lack of ads.
• WhatsApp is available on both iOS and Android, as well as desktop, making it accessible to a wider audience.

• The app's end-to-end encryption ensures user privacy, which is a major concern for many people.

• WhatsApp's interface is simple and easy to...read more
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Q2. Which is your favorite app? Likes/dislikes? How would you improve it? What is its competitive advantage?
Ans. 
My favorite app is Spotify.
• Likes: Wide variety of music, personalized playlists, and easy-to-use interface.

• Dislikes: Limited free version features and occasional glitches.

• Improvements: Enhance the free version with more features and fix any bugs.

• Competitive Advantage: Extensive music library, algorithm-based recommendations, and seamless cross-platform experience.
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Q3. How would you increase DAUs of Google Maps?
Ans. 
To increase DAUs of Google Maps, we can focus on improving user engagement and expanding the app's functionality.
• Introduce gamification elements to encourage users to explore new places and leave reviews

• Partner with local businesses to offer exclusive deals and promotions to Google Maps users

• Add new features such as real-time traffic updates and public transportation schedules

• Improve the accuracy and completeness of bu...read more
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Q1. How would you convince the retailers to be a part of Magicpin? How do you think they would be benefited by the platform? How much cost savings do you expect from retailer's point of view?
Ans. 
Retailers can benefit from Magicpin by increasing footfall, customer loyalty, and cost savings through targeted promotions.
• Magicpin can help retailers increase footfall by promoting their business to nearby users

• Retailers can improve customer loyalty by offering rewards and discounts through the platform

• Targeted promotions can help retailers save costs by reducing wasteful advertising spend

• Retailers can also gain insig...read more
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Q2. How would you improve the platform of Magicpin?
Ans. 
I would improve Magicpin's platform by enhancing user engagement and personalization.
• Introduce a loyalty program to incentivize users to engage more with the platform

• Implement machine learning algorithms to personalize recommendations for each user

• Improve the user interface to make it more intuitive and user-friendly

• Add more social features to encourage users to share their experiences with friends

• Expand the platform t...read more
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Q1. Why have you not mentioned your GPA?
Ans. 
I did not mention my GPA because it is not a strong indicator of my abilities as a Product Manager.
• GPA does not accurately reflect real-world skills and experiences

• Product management requires a diverse skill set beyond academic performance

• I have relevant work experience and achievements that demonstrate my capabilities

• Focus on my accomplishments and contributions rather than a single number
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Q2. Why did you choose ISB? Why not IIMs?
Ans. 
I chose ISB over IIMs because of its focus on experiential learning and global exposure.
• ISB offers a unique one-year program that allows me to quickly gain the necessary skills and knowledge to excel as a Product Manager.

• ISB's curriculum emphasizes experiential learning, which means I will have the opportunity to work on real-world projects and apply my learnings in a practical setting.

• ISB has a diverse and internation...read more
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Q3. Why product management? Why not consulting?
Ans. 
Product management offers the opportunity to create and shape innovative products, while consulting focuses on providing advice and recommendations.
• Product management allows me to be involved in the entire product lifecycle, from ideation to launch and beyond.

• I enjoy the challenge of understanding customer needs and translating them into successful products.

• Product management offers the chance to work cross-functionall...read more
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Q4. Rest of the questions were resume specific.
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Q1. Identify RCA of drop in prime membership renewal among Indian users
Ans. 
Drop in prime membership renewal among Indian users - RCA identification
• Analyze user feedback and complaints

• Evaluate pricing and benefits of prime membership

• Assess competition and market trends

• Review user engagement and retention strategies

• Consider cultural and regional factors

• Investigate technical issues and glitches

• Conduct surveys and focus groups

• Identify areas for improvement and implement solutions
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Q2. Estimate the number of cars in Delhi
Ans. 
It is difficult to estimate the exact number of cars in Delhi due to various factors.
• Delhi has a population of over 18 million people, and a large number of them own cars.

• The number of cars in Delhi is constantly increasing due to rising income levels and urbanization.

• Factors such as traffic congestion, pollution, and government policies also affect the number of cars in Delhi.

• One can estimate the number of cars in Del...read more
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Q1. With Product Strategy 1) Guesstimate - What is the daily revenue generated by Facebook Ads? 2) How would you improve the parking valet system? 3) What other product/vertical should an online car marketplac...read more
Ans. 
Product Manager interview questions on product strategy
• 1) Daily revenue generated by Facebook Ads is around $80 million

• 2) Improve parking valet system by implementing a mobile app for booking and payment, using sensors to track available parking spots, and training staff on customer service

• 3) Online car marketplace business should explore the vertical of car maintenance and repair services
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With PM
1) Subscription renewal for Amazon Prime has dropped by 30%. Figure out why?
2) User flow design - Car driver gets a fastag at beginning of Manesar-Jaipur journey. The entire journey toll amount is free if the driver stops at either of 2 partner food outlets and has a minimum food bill order of amount of sum of all tolls. Explain the user journey.

With CTO
1) Discussion about relevant past experience
2) Product Design - Should Park+ explore Car Service feature? If yes, why? And what will be the user flow?

Q1. Basic questions related to SQL,Python and Excel
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Q2. Discussion on past projects
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Q1. Screening round. Basic questions about past experiences, Notice period, Salary, Relocation etc.
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Q1. How to add a new monetisation channel on Instagram?
Ans. 
To add a new monetisation channel on Instagram, consider implementing features like in-app purchases, sponsored posts, affiliate marketing, and subscription services.
• Implement in-app purchases for users to buy virtual goods or premium features within the app.

• Introduce sponsored posts where businesses pay to have their content promoted to a larger audience.

• Explore affiliate marketing by partnering with brands to earn co...read more
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Q1. How to acquire new users on twitter without giving them monetary benefits?
Ans. 
Engage users with interactive content, collaborate with influencers, utilize hashtags and trends.
• Create engaging and interactive content to attract users organically.

• Collaborate with influencers or industry experts to reach a wider audience.

• Utilize popular hashtags and trends to increase visibility and attract new users.

• Host Twitter chats or Q&A sessions to engage with potential users and showcase the value of your pro
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Q1. RCA on sudden dip in number of orders placed from a restaurant
Ans. 
Perform RCA on sudden dip in number of orders from a restaurant
• Check for any technical issues on the restaurant's online ordering platform

• Investigate if there have been any changes in menu offerings or pricing

• Look into any marketing campaigns that may have impacted customer behavior

• Analyze customer reviews and feedback for any issues or complaints

• Consider external factors such as competition or economic conditions affe
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Q1. No. of two wheelers in Delhi
Ans. 
The exact number of two wheelers in Delhi is not available.
• The exact number of two wheelers in Delhi is not publicly disclosed.

• The number of two wheelers in Delhi is constantly changing due to new registrations and retirements.

• The Delhi government periodically conducts surveys to estimate the number of two wheelers in the city.

• The number of two wheelers in Delhi is expected to be in the millions.

• Two wheelers are a popu...read more
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Q2. Improvements in Instagram
Ans. 
Improvements in Instagram include better privacy settings, enhanced content discovery, and improved user interface.
• Enhance privacy settings to give users more control over their personal information

• Improve content discovery algorithms to show users more relevant and engaging content

• Enhance user interface to make it more intuitive and user-friendly
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Ask to share the assignment based on a problem statment

Q1. Asked some technical questions about APIs & SQL.
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Q1. This round was with the Founder and is more of a generic discussion around cultural alignment with the organization.
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