Affinity Global Advertising Senior Associate Interview Questions and Answers for Experienced

Q1. Introduce yourself
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Q2. Whats your role and responsibilities
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Q1. How do you plan campaigns for your client
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Q2. How to allocate budgets to a campaign?
Ans. 
Allocate budgets based on campaign goals, target audience, and channels.
• Identify campaign goals and objectives

• Understand target audience demographics and behaviors

• Allocate budget based on channels that reach target audience effectively

• Consider cost per acquisition (CPA) and return on investment (ROI)

• Monitor and adjust budget allocation based on campaign performance
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Mails,for offboarding , Onboarding

Q1. About yourself, about company
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Q1. End to end implementation cycle of isms
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The end to end implementation cycle of ISMS involves planning, implementation, monitoring, review, and improvement.
• Planning involves identifying the scope, objectives, and risks of the ISMS.

• Implementation involves designing and implementing controls to mitigate identified risks.

• Monitoring involves regular checks to ensure the controls are effective.

• Review involves assessing the effectiveness of the ISMS and identifying...read more
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Q2. Risk assessment steps
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Risk assessment involves identifying, analyzing, and evaluating potential risks to determine the likelihood and impact of those risks.
• Identify potential risks

• Analyze the likelihood and impact of each risk

• Evaluate the risks to determine their priority

• Develop a plan to mitigate or manage the risks

• Monitor and review the risks regularly
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Q1. Enterprise risk assessment
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Q2. Annex A control of iso 27001
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Annex A controls are the information security controls listed in ISO 27001 standard.
• Annex A contains 114 controls categorized into 14 sections.

• These controls are designed to ensure the confidentiality, integrity, and availability of information.

• Examples of controls include access control, asset management, cryptography, incident management, and more.

• Organizations must select and implement controls based on their risk a...read more
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Q1. General question about your background companies you worked with relevant experience
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Q1. What is budgeting What is forecasting Foreign exchange diff AS 11 Prepare product budget
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Budgeting is the process of creating a financial plan for a specific period. Forecasting is predicting future financial outcomes.
• Budgeting involves estimating income and expenses for a specific period

• Forecasting involves predicting future financial outcomes based on past data and trends

• Foreign exchange diff AS 11 refers to the accounting treatment of foreign exchange gains or losses

• Preparing a product budget involves e...read more
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Q2. How you resolve team issues How you will forward report with some missing report
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Q1. Diff between budget and forecasts Prepare a budget for buying software Salary expenses increase but head count is same Variance analysis
Ans. 
Difference between budget and forecasts, preparing a software buying budget, salary expenses increase but head count is same, variance analysis.
• Budget is a financial plan for a specific period, while forecast is an estimate of future financial outcomes.

• Preparing a software buying budget involves identifying the software needs, researching prices, and allocating funds.

• Salary expenses increasing while head count remains ...read more
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Q1. Question Related to Applied job position
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Q1. Question Related to End to End Campaign Management
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Q1. Basic knowledge of Digital Marketing
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Q2. Formulae in digital Marketing
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Formulae in digital marketing refer to mathematical equations used to analyze and optimize marketing strategies.
• Formulae help calculate key performance indicators (KPIs) such as ROI, CTR, and conversion rates.

• Examples of formulae include ROI = (Revenue - Cost) / Cost, CTR = (Clicks / Impressions) * 100%, and Conversion Rate = (Conversions / Clicks) * 100%.
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Q1. Self introduction
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Q2. When will you join
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I will be able to join within two weeks of receiving an offer.
• I need to give my current employer two weeks notice before leaving.

• I may need to finalize any pending projects before starting a new role.

• I am excited about the opportunity and look forward to joining the team.
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