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Aditya Birla Fashion and Retail

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10+ Solas Croptech Interview Questions and Answers

Updated 24 Nov 2024

Q1. Explain KPI , what is ABV , ASP , UPT. How to increase ABV or UPT

Ans.

KPI stands for Key Performance Indicator. ABV is Average Basket Value. ASP is Average Selling Price. UPT is Units per Transaction.

  • KPIs are measurable values that indicate the performance of a business or individual.

  • ABV is the average value of each customer's purchase.

  • ASP is the average price at which products are sold.

  • UPT measures the average number of items sold per transaction.

  • To increase ABV, strategies like upselling, cross-selling, and offering discounts on higher-priced...read more

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Q2. Kra and kpis of last role

Ans.

Implemented KRA and KPIs focused on sales targets, customer satisfaction, and team performance.

  • Developed KPIs to measure individual sales performance and set targets accordingly.

  • Monitored customer feedback and satisfaction scores to improve service quality.

  • Implemented team KRA to enhance collaboration and productivity.

  • Regularly reviewed and adjusted KPIs based on performance data.

  • Achieved 10% increase in sales revenue and 95% customer satisfaction rating.

  • Reduced team turnover...read more

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Q3. How to increase sale .

Ans.

To increase sales, focus on improving customer experience, offering promotions, and expanding product range.

  • Improve customer experience through excellent service and personalized recommendations

  • Offer promotions such as discounts, buy-one-get-one-free, or loyalty programs

  • Expand product range to cater to different customer needs and preferences

  • Train staff to upsell and cross-sell products

  • Utilize social media and email marketing to reach a wider audience

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Q4. What is knowledge in retail

Ans.

Knowledge in retail refers to understanding the industry, market trends, customer behavior, and product knowledge.

  • Understanding the retail industry and its dynamics

  • Keeping up with market trends and changes

  • Knowing customer behavior and preferences

  • Having in-depth product knowledge

  • Being familiar with sales techniques and strategies

  • Understanding pricing and promotions

  • Knowing how to analyze sales data and metrics

  • Being aware of competitors and their offerings

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Q5. Why abfrl and retail

Ans.

I chose ABFRL and retail because of the company's strong reputation and growth potential in the retail industry.

  • ABFRL is a leading retail company in India with a diverse portfolio of brands.

  • Retail is a dynamic industry with opportunities for growth and innovation.

  • I am passionate about customer service and enjoy working in a fast-paced environment.

  • I believe my skills and experience align well with the requirements of the role.

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Q6. What are the values of ABFRL

Ans.

The values of ABFRL include customer centricity, innovation, integrity, teamwork, and excellence.

  • Customer centricity: Putting the customer at the center of all decisions and actions.

  • Innovation: Constantly seeking new and creative solutions to improve products and services.

  • Integrity: Upholding honesty, transparency, and ethical behavior in all interactions.

  • Teamwork: Collaborating effectively with colleagues and partners to achieve common goals.

  • Excellence: Striving for the high...read more

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Q7. Whait is fbricm in ethnicwear

Ans.

Fabric in ethnic wear refers to the material used to make traditional clothing.

  • Fabric plays a crucial role in determining the look, feel, and quality of ethnic wear.

  • Common fabrics used in ethnic wear include silk, cotton, chiffon, georgette, and velvet.

  • Different fabrics have different properties, such as silk being luxurious and breathable, while velvet is soft and plush.

  • The choice of fabric depends on the occasion, climate, and personal preference.

  • For example, a silk saree i...read more

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Q8. what is tie die ?

Ans.

Tie dye is a fabric dyeing technique that involves twisting, folding, and tying fabric before dyeing to create unique patterns.

  • Tie dye is a popular fashion trend that has been around since the 1960s.

  • It involves using bright, bold colors to create unique patterns on fabric.

  • The technique involves twisting, folding, and tying fabric before dyeing it.

  • The tied areas resist the dye, creating a pattern when the fabric is unfolded.

  • Tie dye can be done on a variety of fabrics, includin...read more

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Q9. What is customer centricity

Ans.

Customer centricity is a business approach that focuses on creating positive customer experiences and building strong relationships.

  • Putting the customer at the center of all business decisions

  • Understanding and meeting customer needs and expectations

  • Providing excellent customer service and support

  • Building long-term relationships with customers

  • Seeking feedback and continuously improving based on customer input

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Q10. Selling a product in rural area

Ans.

Selling a product in rural area

  • Understand the needs and preferences of the rural population

  • Offer affordable pricing and flexible payment options

  • Use local language and cultural references in marketing

  • Partner with local businesses and community leaders for promotion

  • Provide after-sales service and support

  • Examples: selling agricultural equipment, solar panels, healthcare products

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Q11. How do you perform SWAT analysis

Ans.

SWOT analysis involves identifying strengths, weaknesses, opportunities, and threats of a business or project.

  • Start by identifying the strengths of the business or project, such as unique selling points or strong brand reputation.

  • Next, analyze the weaknesses, such as lack of resources or poor market positioning.

  • Then, look for opportunities in the market, such as emerging trends or untapped customer segments.

  • Finally, assess the threats facing the business, such as competition ...read more

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Q12. Indian fashion brand name

Ans.

One of the popular Indian fashion brand names is 'FabIndia'.

  • FabIndia is known for its traditional and ethnic wear.

  • It offers a wide range of clothing, accessories, and home decor items.

  • The brand promotes sustainable and eco-friendly fashion.

  • Other popular Indian fashion brand names include 'Biba', 'W', 'Global Desi', and 'Anita Dongre'.

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Q13. Footwear experience

Ans.

I have extensive experience in footwear retail management, including inventory control, customer service, and sales strategies.

  • Managed a footwear retail store for 5 years, overseeing all aspects of operations

  • Implemented inventory management system to track stock levels and reduce waste

  • Developed customer service training program to improve satisfaction and retention

  • Increased sales by 20% through targeted marketing campaigns and promotions

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