10+ Aditya Birla Fashion and Retail Interview Questions and Answers for Freshers

KPI stands for Key Performance Indicator. ABV is Average Basket Value. ASP is Average Selling Price. UPT is Units per Transaction.

• KPIs are measurable values that indicate the performance of a business or individual.

• ABV is the average value of each customer's purchase.

• ASP is the average price at which products are sold.

• UPT measures the average number of items sold per transaction.

• To increase ABV, strategies like upselling, cross-selling, and offering discounts on higher-priced...read more

Implemented KRA and KPIs focused on sales targets, customer satisfaction, and team performance.

• Developed KPIs to measure individual sales performance and set targets accordingly.

• Monitored customer feedback and satisfaction scores to improve service quality.

• Implemented team KRA to enhance collaboration and productivity.

• Regularly reviewed and adjusted KPIs based on performance data.

• Achieved 10% increase in sales revenue and 95% customer satisfaction rating.

• Reduced team turnover...read more

To increase sales, focus on improving customer experience, offering promotions, and expanding product range.

• Improve customer experience through excellent service and personalized recommendations

• Offer promotions such as discounts, buy-one-get-one-free, or loyalty programs

• Expand product range to cater to different customer needs and preferences

• Train staff to upsell and cross-sell products

• Utilize social media and email marketing to reach a wider audience

Knowledge in retail refers to understanding the industry, market trends, customer behavior, and product knowledge.

• Understanding the retail industry and its dynamics

• Keeping up with market trends and changes

• Knowing customer behavior and preferences

• Having in-depth product knowledge

• Being familiar with sales techniques and strategies

• Understanding pricing and promotions

• Knowing how to analyze sales data and metrics

• Being aware of competitors and their offerings

I chose ABFRL and retail because of the company's strong reputation and growth potential in the retail industry.

• ABFRL is a leading retail company in India with a diverse portfolio of brands.

• Retail is a dynamic industry with opportunities for growth and innovation.

• I am passionate about customer service and enjoy working in a fast-paced environment.

• I believe my skills and experience align well with the requirements of the role.

The values of ABFRL include customer centricity, innovation, integrity, teamwork, and excellence.

• Customer centricity: Putting the customer at the center of all decisions and actions.

• Innovation: Constantly seeking new and creative solutions to improve products and services.

• Integrity: Upholding honesty, transparency, and ethical behavior in all interactions.

• Teamwork: Collaborating effectively with colleagues and partners to achieve common goals.

• Excellence: Striving for the high...read more

Fabric in ethnic wear refers to the material used to make traditional clothing.

• Fabric plays a crucial role in determining the look, feel, and quality of ethnic wear.

• Common fabrics used in ethnic wear include silk, cotton, chiffon, georgette, and velvet.

• Different fabrics have different properties, such as silk being luxurious and breathable, while velvet is soft and plush.

• The choice of fabric depends on the occasion, climate, and personal preference.

• For example, a silk saree i...read more

Tie dye is a fabric dyeing technique that involves twisting, folding, and tying fabric before dyeing to create unique patterns.

• Tie dye is a popular fashion trend that has been around since the 1960s.

• It involves using bright, bold colors to create unique patterns on fabric.

• The technique involves twisting, folding, and tying fabric before dyeing it.

• The tied areas resist the dye, creating a pattern when the fabric is unfolded.

• Tie dye can be done on a variety of fabrics, includin...read more

Customer centricity is a business approach that focuses on creating positive customer experiences and building strong relationships.

• Putting the customer at the center of all business decisions

• Understanding and meeting customer needs and expectations

• Providing excellent customer service and support

• Building long-term relationships with customers

• Seeking feedback and continuously improving based on customer input

Selling a product in rural area

• Understand the needs and preferences of the rural population

• Offer affordable pricing and flexible payment options

• Use local language and cultural references in marketing

• Partner with local businesses and community leaders for promotion

• Provide after-sales service and support

• Examples: selling agricultural equipment, solar panels, healthcare products

SWOT analysis involves identifying strengths, weaknesses, opportunities, and threats of a business or project.

• Start by identifying the strengths of the business or project, such as unique selling points or strong brand reputation.

• Next, analyze the weaknesses, such as lack of resources or poor market positioning.

• Then, look for opportunities in the market, such as emerging trends or untapped customer segments.

• Finally, assess the threats facing the business, such as competition ...read more

One of the popular Indian fashion brand names is 'FabIndia'.

• FabIndia is known for its traditional and ethnic wear.

• It offers a wide range of clothing, accessories, and home decor items.

• The brand promotes sustainable and eco-friendly fashion.

• Other popular Indian fashion brand names include 'Biba', 'W', 'Global Desi', and 'Anita Dongre'.