How can sales be improved for a major ready-to-eat food company experiencing declining sales in Tier I cities in India, targeting IT/consulting professionals and hostel residents? What 3-5 recommendations can you provide?

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To push up declining sales of a major player in the ready to eat food category in Tier I cities in India, recommendations include targeting IT/consult sector people and hostelites, improving product packaging and branding, offering discounts and promotions, expanding distribution channels, and conducting market research.

Target the IT/consult sector people and hostelites as the primary consumer segment
Improve product packaging and branding to attract attention and differentiate from competitors
Offer discounts and promotions to incentivize trial and repeat purchases
Expand distribution channels to reach a wider audience, including online platforms and tie-ups with corporate canteens
Conduct market research to understand consumer preferences, identify trends, and tailor products accordingly

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How can sales be improved for a major ready-to-eat food company experiencing declining sales in Tier I cities in India, targeting IT/consulting professionals and hostel residents? What 3-5 recommendations can you provide?

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