Tata Consumer Products Assistant Brand Manager salaries in India (Updated 2025)

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...eview based in Tata global not tata consumer .I was associated with tata global. It was best experience of life but salary was low .tea is fast selling product of company woth great acceptance In market.

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Salary was slow and company is not willing to pay more but they are giving more package to new recruits rather than existing employees. Now work culture of company is horrible and employees are leaving company with rapid pace after merging with tata chemical. New entity TCPL is became one of worst co. To work with from best place to work. This is disastrous and painful to watch

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Good work environment and culture teammates are supportive and the management is transparent.company policies are good,appraisals are fair and they give good salary haike and bound every year.

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There is alot of politics.salary is decent .

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Salary and expenses

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Top management knows nothing about whats happening at the base level. Market visits are only for blaming others rather than knowing what are the issues. Recent acquisition (organic india, capital foods) flopped big time because of not giving time to bring organic growth. DB issues, damage audit, etc are all a mess. All the other support functions are just lazy and none gets done in time except 1 or 2 people.

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Pay, employees benefits & compensation only is the thing is good here

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Work culture , manager is terrible and no discussion only one way communication here single take policy for every market. Illogical targets ands creating unwanted pressure to leave employees on its own.

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Products are good but on high rate, on time salary , on time expense , dsr incentive is good , market leader , outlet payout on time , expiry policy good , customer trust , good leave policy,incentive policy good.

Dislikes

Promotion policy very poor , increment policy very poor , target without logic , company giving high discount in modern trade/online e commerce trade and want 100% target achievement from GT on very low discount budget , management talk in air not having ground knowledge only having paper knowledge, management don't have any solution on infiltration, meeting time management very poor