Kantar Associate Director salaries in India (Updated 2025)

Likes

For a fresher its a great place to learn some basics of Analysis if you are in the right team. Even if you are from a different background you will learn here almost everything by yourself. And to mention no such specialized training facility is provided here.

Dislikes

The compensation. Some people will get higher salary for the same work. They differentiate their employee basis there self assumed list of colleges which you come from and will put you in some self assumed pay scale and that will become their excuse for not giving bigger increments. The review system: The overall reviews must be in a bell shaped curve i.e. there must be some people who will get 1 star. Most of them will get 3 and very few will get 5/5. So, if you work 18 hours daily, you will get 5. The Awards: This is actually controversial. But they give awards to the late nighters. It is actually good to award your most working employee. But at the same time you are encouraging people to work extra hours beyond their set timings and without any compensation for that extra hour. Resulting: Company promoting very bad work/life balance.

Likes

Good to work with IMRB but since i was in contract can't tell much about the benefits and compensation but really good ethical company, good quality of field work comparing other market research companies.

Dislikes

lack of technology, reserve mindset

Likes

Salary is the best out of the top 3 big companies in market research and that is the only positive aspect. It still feels low when compared to the amount of work done or hours spent on completing day-to-day tasks.

Dislikes

...s absolutely no work-life balance as the teams are severely understaffed always. Have to work extra hours almost every day without any extra pay. Also have to work on weekends/ holidays, etc. There is no comp off or additional pay for this as well. There is no log off time in particular but we are expected to login on time in the morning.

Likes

Work culture and job security is the best thing at Kantar. Sports event like leather ball cricket, chess, carrom, badminton, football, walkathon etc. If you are a sport lover or health freak then this is for you.

Dislikes

Skill development and salary is something you will have to compromise if you want to be here. But if you are looking for long term stay in a single company it is the best.

Likes

1.Timely salary and extra allowance benefits. 2. 5 days work. 3.Hybrid work.

Dislikes

1.No work life balance mostly above 18hr of work per day. 2.Tremendous office politics and no skills development. 3. Increment issues and manager work management issues. 4. Taking leave problem. 5. Very poor HR supports. 6. Managers are not supportive and appreciating for your work. 7. Saturday Sunday off day you need to work also.