Gozoop Associate Director Human Resource salaries in India

Likes

It's just a big name in the digital marketing industry. The SEO department is not that great. Team members were good to work with. Apart from it there was nothing to like about the place.

Dislikes

1) Not organized - Even after providing SEO services for the past 7-8 years they are not organized. Whenever we had client meetings, they use to constantly ask us to do changes in the document or files. Even before leaving for the client meeting, the files were half finished. No fair amount of time was given. 2) Bad workflow management - New work use to pile on like hell. Every other day they assigned us new task with a very short deadline. This use to hamper the daily work schedule. 3) No work-life balance - The SEO head had no personal life. He use to be there in the office from morning till night. And he was expecting us to adopt to the same professional life. 4) Uncertain deadlines - Every other day tasks were assigned to us with the deadline of the same day Or next day. Sometimes I had to go to home and work till 11-12 PM to deliver what they had asked for. 5) Unnecessary and long meetings - Some meetings were really horrific. The SEO head use to repeat the same things again and again with nothing to conclude with. I had to interrupt sometimes, as I thought he has lost his mind. 6) No value of employees - The SEO head use to talk in a very rough manner with the interns. Even interns did not want to continue working as full time employees. 7) Work not related to SEO - Team members had to work on tasks that we not at all related to SEO. For e.g. review management. They are asked to create thousands of reviews for various brands although the company has a big & dedicated team for Online reputation management. 8) Wierd SEO approach - I honestly was not able to understand their SEO approach. They use to keep changing the keywords after every month if things were going sideways. For a client they said, we will need to change the keywords every 2 months. Did not make sense to me. 9) Do not trust their own team members - Whenever a employee wants to move out, they isolate the person and do not allow anyone to interact with him much. This is the most wierd thing that I have observed at any organization. 10) Don't want team members to have a bonding - Due to lack of trust, they show that they want the team members to have a nice bond. But that's just a fake persona. Their focus is more on what are the team members talking with each other. They also discuss these things confidentially. In reality they are just getting an impression of what the team members think about each other.