40+ SEO Executive Interview Questions and Answers for Freshers

To create an SEO strategy for a new project, research the target audience, analyze competitors, choose relevant keywords, optimize on-page elements, and build quality backlinks.

• Research the target audience and their search behavior

• Analyze competitors' SEO strategies and identify gaps

• Choose relevant keywords and optimize on-page elements

• Build quality backlinks through outreach and content marketing

• Regularly monitor and adjust the strategy based on performance

On-page SEO refers to optimizing web pages to improve search engine rankings. Off-page SEO refers to activities outside the website to improve rankings.

• On-page SEO includes optimizing content, meta tags, images, and internal links.

• Off-page SEO includes link building, social media marketing, and guest blogging.

• On-page SEO focuses on improving user experience and making the website more search engine friendly.

• Off-page SEO focuses on building authority and credibility for the we...read more

By conducting a thorough SEO audit, identifying target keywords, creating high-quality and relevant content, optimizing on-page elements, and building backlinks.

• Conduct a comprehensive SEO audit to identify issues and opportunities

• Research and target relevant keywords with high search volume and low competition

• Create high-quality, engaging, and relevant content that aligns with the target keywords

• Optimize on-page elements such as meta tags, headings, and internal linking

• Build...read more

No-follow and do-follow tags are used in SEO to indicate whether a link should be followed or not by search engine crawlers.

• Do-follow links allow search engine crawlers to follow the link and pass on link equity to the linked page.

• No-follow links instruct search engine crawlers not to follow the link and not to pass on link equity to the linked page.

• No-follow tags are commonly used for paid links, user-generated content, and links to untrusted sites.

• Do-follow tags are used fo...read more

Local SEO is the practice of optimizing a website to increase visibility in local search results.

• Include location-based keywords in website content

• Claim and optimize Google My Business listing

• Get listed in local online directories

• Encourage online reviews from local customers

SEO stands for Search Engine Optimization. It is the process of optimizing a website to rank higher in search engine results pages.

• Keyword research and analysis

• On-page optimization

• Off-page optimization

• Link building

• Content creation and optimization

• Technical SEO

• Local SEO

• Mobile optimization

SEO is the process of optimizing a website to rank higher in search engine results. Alt tags describe images and Schema is a structured data markup language.

• SEO involves optimizing website content, meta tags, and backlinks to improve search engine rankings

• Alt tags provide a description of images for visually impaired users and search engines

• Schema is a markup language that helps search engines understand the content of a webpage

• Using Schema can improve search engine visibilit...read more

Disallowing something means preventing it from being accessed or used.

• Disallowing something means blocking access to it

• It can refer to robots.txt directives that prevent search engines from crawling certain pages

• In SEO, disallowing can impact a website's visibility in search results

Onpage activities include optimizing website content and structure, while off page activities involve building backlinks and social media promotion.

• Onpage techniques: keyword research, meta tags optimization, header tags optimization, content optimization, internal linking, website structure optimization

• Off page techniques: link building, social media promotion, guest blogging, influencer outreach, directory submission

• Both techniques are important for improving website rankin...read more

Digital marketing refers to the promotion of products or services using digital technologies and channels.

• Digital marketing involves various online marketing strategies such as search engine optimization (SEO), social media marketing, email marketing, and content marketing.

• It aims to reach and engage with a target audience through digital platforms like websites, search engines, social media platforms, and mobile apps.

• Digital marketing allows businesses to measure and analyze...read more

EAT framework is a set of guidelines for creating high-quality content that Google values. Canonical tags are used to avoid duplicate content. SEO is the practice of optimizing websites for search engines.

• EAT stands for Expertise, Authority, and Trustworthiness.

• It is important to follow EAT guidelines to improve website ranking and credibility.

• Canonical tags are used to indicate the preferred version of a webpage when there are multiple versions with similar content.

• Using can...read more

SEO stands for Search Engine Optimization. It is the process of optimizing a website to rank higher in search engine results pages.

• Keyword research and analysis

• On-page optimization (meta tags, content optimization, etc.)

• Off-page optimization (link building, social media marketing, etc.)

• Regular monitoring and analysis of website traffic and search engine rankings

• Continuous improvement and adaptation to search engine algorithm updates

Robots.txt is a file that tells search engine crawlers which pages or files of a website to crawl or not to crawl.

• It is a text file placed in the root directory of a website

• It contains instructions for search engine crawlers

• It can allow or disallow access to certain pages or files

• It can also specify the location of the website's sitemap

• Example: User-agent: * Disallow: /admin/ Allow: /blog/

• Example: Sitemap: https://www.example.com/sitemap.xml

Sitemap.xml is a file that lists all the pages of a website to help search engines crawl and index them.

• Sitemap.xml is an XML file that contains URLs of all the pages on a website.

• It helps search engines to easily crawl and index the website's pages.

• Sitemap.xml can be checked using various online tools like Google Search Console, Bing Webmaster Tools, etc.

• It can also be checked by adding /sitemap.xml at the end of the website's URL.

• Sitemap.xml should be submitted to search en...read more

There are three main types of SEO: On-page SEO, Off-page SEO, and Technical SEO.

• On-page SEO focuses on optimizing individual web pages to rank higher and earn more relevant traffic.

• Off-page SEO involves activities done outside of the website to improve its search engine rankings.

• Technical SEO deals with the backend of a website, focusing on factors like site speed, mobile-friendliness, and indexing.

SEM stands for Search Engine Marketing. It involves promoting websites by increasing their visibility in search engine results pages.

• SEM includes both paid advertising and search engine optimization (SEO)

• Paid advertising involves creating and managing ads on search engines like Google Ads

• SEO involves optimizing website content and structure to improve organic search rankings

• SEM can be implemented through keyword research, ad targeting, and website optimization

• Example: A compa...read more

SEO stands for Search Engine Optimization. It is the process of optimizing a website to improve its visibility on search engines.

• SEO involves optimizing website content, meta tags, and backlinks to improve search engine rankings.

• Keyword research is crucial in SEO to target relevant search terms that users are searching for.

• Creating high-quality content that is valuable to users can help improve SEO rankings.

• Technical SEO involves optimizing website structure, speed, and mobil...read more

On-page activities are done on the website to improve its visibility and ranking. Off-page activities are done outside the website to improve its authority and popularity.

• On-page activities include optimizing content, meta tags, URL structure, internal linking, etc.

• Off-page activities include link building, social media marketing, guest blogging, etc.

• On-page activities focus on improving user experience and relevance of the website.

• Off-page activities focus on building trust ...read more

Domain is the address of a website, hosting is the service that stores the website's files and makes it accessible online.

• Domain is the unique address of a website on the internet, like www.example.com

• Hosting is the service that stores the website's files and data on a server, making it accessible online

• Domain registration is the process of purchasing and owning a domain name

• Web hosting providers offer different types of hosting services such as shared hosting, VPS hosting, a...read more

Do-follow links pass link juice and improve search engine rankings, while No-follow links do not pass link juice.

• Do-follow links allow search engines to follow them and pass link juice to the linked website.

• No-follow links do not allow search engines to follow them and do not pass link juice.

• Do-follow links are used for improving search engine rankings, while No-follow links are used for user-generated content or paid links.

• Example: Anchor Text

• Example: Anchor Text

On-page refers to optimizing website content and HTML source code. Off-page refers to activities outside the website to improve its ranking.

• On-page includes optimizing title tags, meta descriptions, content, images, and internal links.

• Off-page includes link building, social media marketing, and influencer outreach.

• Both are important for improving search engine rankings and driving traffic to a website.

Some main SEO tools include Google Analytics, SEMrush, Ahrefs, Moz, and Screaming Frog.

• Google Analytics for tracking website traffic and user behavior

• SEMrush for keyword research and competitive analysis

• Ahrefs for backlink analysis and site auditing

• Moz for SEO insights and rank tracking

• Screaming Frog for website crawling and technical SEO analysis

Keywords are specific words or phrases that describe the content of a webpage and are used in SEO to help search engines understand the topic of the page.

• Keywords are used to optimize a website's content for search engines.

• They help search engines match a webpage to relevant search queries.

• Examples of keywords include 'SEO tips', 'best digital marketing agency', 'how to increase website traffic'.

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

• SEO involves optimizing your website to improve its visibility on search engines like Google.

• It includes keyword research, on-page optimization, link building, and content creation.

• The goal of SEO is to drive more organic traffic to your website and improve its search engine rankings.

• Examples of SEO techniques...read more

SEO stands for Search Engine Optimization. It helps websites improve their visibility on search engines, driving more organic traffic.

• SEO involves optimizing website content, meta tags, and backlinks to improve search engine rankings.

• Keyword research and analysis is crucial for targeting the right audience.

• Creating high-quality content that is relevant and valuable to users can improve search engine rankings.

• Optimizing website speed, mobile-friendliness, and user experience c...read more

I have used various tools for SEO including Google Analytics, SEMrush, Ahrefs, Moz, and Screaming Frog.

• Google Analytics for tracking website traffic and user behavior

• SEMrush for keyword research and competitor analysis

• Ahrefs for backlink analysis and site auditing

• Moz for keyword tracking and site optimization

• Screaming Frog for website crawling and technical SEO analysis

SEO stands for Search Engine Optimization. It is the process of optimizing a website to rank higher in search engine results pages (SERPs).

• SEO involves optimizing website content, structure, and HTML code.

• There are two main types of SEO: On-page SEO and Off-page SEO.

• On-page SEO includes optimizing website content, meta tags, and HTML code.

• Off-page SEO includes building backlinks and social media marketing.

• SEO is important for increasing website traffic and improving online vi...read more

Different tags in SEO refer to HTML elements used to provide information about a webpage's content to search engines.

• Title tag: Defines the title of a webpage

• Meta description tag: Provides a brief summary of the webpage's content

• Header tags (H1, H2, etc.): Organize content hierarchically

• Image alt tags: Describe images for search engines

• Canonical tag: Specifies the preferred version of a webpage

• Meta robots tag: Controls how search engines index and display content

SEO is the practice of optimizing websites to rank higher in search engine results pages (SERPs).

• SEO involves optimizing website content, structure, and HTML code.

• Keyword research and analysis is a crucial part of SEO.

• Link building and social media marketing are also important for SEO.

• SEO aims to improve website visibility and drive organic traffic.

• Examples of SEO techniques include on-page optimization, off-page optimization, and technical SEO.

SEM stands for Search Engine Marketing, which involves promoting websites by increasing their visibility in search engine results pages through paid advertising.

• SEM involves using paid advertising to increase a website's visibility in search engine results pages

• Common SEM tactics include pay-per-click (PPC) advertising, display ads, and remarketing campaigns

• SEM allows businesses to target specific keywords and demographics to reach their target audience

• Examples of SEM platfor...read more

Robots meta tag is an HTML tag that provides instructions to search engine crawlers about how to index and crawl a web page.

• It is placed in the head section of a web page's HTML code.

• It can be used to prevent search engines from indexing a page or following links on a page.

• It can also be used to specify the maximum amount of time a search engine crawler should spend on a page.

• Examples: ,

SEO stands for Search Engine Optimization. It is important for improving website visibility and ranking on search engine results pages.

• Increases website visibility and organic traffic

• Helps in ranking higher on search engine results pages

• Improves user experience and usability of the website

• Enhances brand credibility and trust

• Cost-effective marketing strategy compared to paid advertising

• Example: Optimizing website content with relevant keywords to improve search engine rankings

Google Adwords is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

• Online advertising platform by Google

• Advertisers pay to display ads

• Can display various types of ads like text, display, video, etc.

• Helps in reaching target audience and driving traffic to websites

Keywords analysis is the process of researching and identifying the most relevant keywords for a website to improve its search engine rankings.

• Keywords analysis involves identifying popular search terms related to a website's content.

• It helps in understanding what keywords users are searching for and how competitive those keywords are.

• Tools like Google Keyword Planner can be used for keywords analysis.

• The goal is to select keywords that have high search volume and low competi...read more

Organic search refers to the unpaid search results generated by search engines based on relevance to the user's query.

• Organic search results are not influenced by paid advertising.

• Websites can improve their organic search rankings through search engine optimization (SEO) techniques.

• Examples of organic search results include links to websites, blogs, and articles that are deemed relevant to the user's search query.

Onpage SEO refers to optimizing individual web pages to rank higher and earn more relevant traffic in search engines. Off-page SEO involves activities done outside the website to improve its search engine rankings.

• Onpage SEO includes optimizing meta tags, headings, content, and images on a webpage.

• Off-page SEO involves building backlinks, social media marketing, and influencer outreach.

• Examples of Onpage SEO include keyword optimization, internal linking, and mobile responsiv...read more

EAT framework stands for Expertise, Authority, and Trustworthiness. It is a set of guidelines used by Google to evaluate website quality.

• EAT is important for websites that provide information on sensitive topics like health, finance, and law.

• Expertise refers to the knowledge and skills of the content creator or website owner.

• Authority is the reputation of the website and its content in the industry or niche.

• Trustworthiness is the reliability and credibility of the website and...read more

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

• SEO involves optimizing your website content, meta tags, and backlinks to improve its visibility on search engines like Google.

• Keyword research is a crucial part of SEO, as it helps you understand what your target audience is searching for.

• Creating high-quality, relevant content that is optimized for search en...read more

Digital Marketing is the promotion of products or services using digital technologies.

• It involves various channels such as search engines, social media, email, and mobile apps.

• It aims to reach a targeted audience and drive conversions.

• Examples include SEO, PPC advertising, content marketing, and social media marketing.

EEAT update is a Google algorithm update that focuses on expertise, authoritativeness, and trustworthiness of a website's content.

• EEAT stands for Expertise, Authoritativeness, and Trustworthiness.

• It is a part of Google's core algorithm updates to ensure high-quality content is prioritized in search results.

• Websites with low EEAT may see a drop in rankings.

• Examples of high EEAT websites include medical websites, government websites, and reputable news sources.

A sitemap is a file that lists all the important pages of a website to help search engines crawl and index them.

• Sitemaps can be in XML format and submitted to search engines like Google

• They help search engines understand the structure of a website and prioritize crawling

• Sitemaps can include information like last modified date, frequency of changes, and priority of pages

robots.txt is a text file that tells search engine crawlers which pages or files of a website should not be crawled or indexed.

• robots.txt is placed in the root directory of a website.

• It uses a specific syntax to specify rules for search engine crawlers.

• It can be used to block certain directories, files, or specific user agents.

• Example: Disallow: /private/ will prevent crawling of the /private/ directory.

On-page SEO refers to optimizing individual web pages to rank higher and earn more relevant traffic in search engines.

• Title Tags: Ensure each page has a unique title tag that includes relevant keywords, e.g., 'Best SEO Practices for 2023'.

• Meta Descriptions: Write compelling meta descriptions that summarize the page content and include target keywords.

• Header Tags: Use H1, H2, and H3 tags to structure content and highlight important topics, improving readability and SEO.

• Keyword...read more

Basic aspects of SEO include keyword research, on-page optimization, link building, and content creation.

• Keyword research involves identifying relevant keywords for your website

• On-page optimization includes optimizing meta tags, headings, and content for search engines

• Link building involves acquiring backlinks from other websites to improve your site's authority

• Content creation focuses on creating high-quality, relevant content for your target audience

Types of keywords include short-tail, long-tail, broad match, exact match, and phrase match.

• Short-tail keywords are typically one or two words in length (e.g. 'shoes').

• Long-tail keywords are longer and more specific phrases (e.g. 'women's black leather shoes').

• Broad match keywords trigger ads for any search query that includes the keyword in any order.

• Exact match keywords trigger ads only for the exact keyword or close variations.

• Phrase match keywords trigger ads for searches...read more