Senior SEO Consultant

Senior SEO Consultant Interview Questions and Answers

Updated 24 Feb 2025

Q1. What is canonical tags?

Ans.

Canonical tags are HTML elements used to prevent duplicate content issues by specifying the preferred version of a web page.

Canonical tags are placed in the <head> section of a webpage.
They tell search engines which URL should be considered the original or canonical version of a page.
They are useful for avoiding duplicate content penalties from search engines.
Example: <link rel='canonical' href='https://www.example.com/page'/>

Ans.

Hreflang tag is an HTML attribute used to specify the language and geographical targeting of a webpage.

Hreflang tag helps search engines understand which language and region a webpage is targeting.
It is placed in the <head> section of the HTML code.
It uses ISO language codes and country codes to indicate language and region.
Example: <link rel='alternate' hreflang='en' href='https://www.example.com/en/page'>

Ans.

Indexing is the process of adding web pages into a search engine's database.

Indexing allows search engines to quickly find and retrieve relevant information when a user performs a search.
Search engines use crawlers to discover new web pages and add them to their index.
Examples of search engines that perform indexing include Google, Bing, and Yahoo.