Retail Trainer Interview Questions and Answers

A customer is someone who purchases a product or service, while a consumer is the end user of the product or service.

• A customer can be an individual or an organization that buys a product or service.

• A consumer is the person who uses or consumes the product or service.

• For example, a parent may be the customer who buys a toy for their child, but the child is the consumer who plays with the toy.

• In some cases, the customer and consumer may be the same person.

• Understanding the dif...read more

Digital marketing is the promotion of products or services using digital technologies.

• It involves various channels such as social media, email, search engines, and websites.

• It allows businesses to reach a wider audience and target specific demographics.

• It includes strategies such as SEO, PPC, content marketing, and influencer marketing.

• Examples include Facebook ads, Google AdWords, email newsletters, and Instagram influencers.

Merchandising is the process of promoting and selling products through strategic display and arrangement.

• Involves creating attractive displays to entice customers

• Includes product placement and pricing strategies

• Can also involve creating marketing materials and promotions

• Example: arranging clothing by color and style in a retail store

• Example: creating a themed display for a holiday or special event

Retail is the sale of goods or services to consumers through physical or online stores.

• Retail involves the process of selling products or services directly to consumers

• It includes activities such as merchandising, advertising, and customer service

• Examples of retail businesses include supermarkets, clothing stores, and online marketplaces

Selling process is the series of steps taken by a salesperson to persuade a customer to make a purchase.

• Prospecting: Identifying potential customers

• Approach: Initiating contact with the customer

• Presentation: Demonstrating the product or service

• Handling objections: Addressing customer concerns

• Closing: Finalizing the sale

• Follow-up: Ensuring customer satisfaction and building long-term relationships