Programmatic Account Manager
Programmatic Account Manager Interview Questions and Answers
Q1. Explain IAB oRTB 2.5 protocol?
IAB oRTB 2.5 is a protocol used in programmatic advertising to facilitate real-time bidding between advertisers and publishers.
IAB oRTB 2.5 stands for Interactive Advertising Bureau OpenRTB 2.5.
It is a standardized protocol that enables communication between demand-side platforms (DSPs) and supply-side platforms (SSPs) in programmatic advertising.
The protocol allows advertisers to bid in real-time for ad impressions on publisher websites.
It includes specifications for data ex...read more
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