Paid Search Manager Interview Questions and Answers

Designing a media plan involves identifying target audience, setting goals, selecting channels, creating a budget, and measuring success.

• Identify target audience based on demographics, interests, and behaviors

• Set specific goals such as increasing brand awareness or driving conversions

• Select appropriate channels like Google Ads, Facebook Ads, and display networks

• Create a budget allocation for each channel based on potential reach and cost

• Measure success through key performance...read more