Marketing Executive Trainee Interview Questions and Answers

Marketing is the process of creating, communicating, and delivering value to customers, while sales is the process of selling products or services to customers.

• Marketing focuses on creating and maintaining customer relationships, while sales focuses on closing deals.

• Marketing involves market research, product development, branding, and advertising, while sales involves prospecting, qualifying leads, and negotiating.

• Marketing is a long-term strategy, while sales is a short-ter...read more

Marketing is the process of promoting and selling products or services to customers.

• Marketing involves identifying customer needs and wants

• It includes creating and promoting a brand image

• Marketing strategies can include advertising, public relations, and sales promotions

• Digital marketing has become increasingly important in recent years

• Marketing research is used to gather information about customers and competitors

I would generate leads by utilizing various digital marketing channels and creating targeted campaigns.

• Identify target audience and create buyer personas

• Utilize social media platforms to reach potential customers

• Create targeted email campaigns

• Optimize website for search engines

• Attend industry events and conferences

• Offer free trials or demos to potential customers

Porter's Five Forces is a framework for analyzing the competitive forces in an industry.

• Porter's Five Forces include: threat of new entrants, bargaining power of buyers, bargaining power of suppliers, threat of substitute products, and intensity of competitive rivalry.

• It helps businesses understand the competitive environment they operate in and develop strategies to stay competitive.

• For example, in the airline industry, the threat of new entrants is high due to low barriers ...read more