Institutional Sales

Institutional Sales Interview Questions and Answers

Updated 8 Jun 2021

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Q1. From where does Naukri.com generate revenue? Who are there primary customers?

Ans.

Naukri.com generates revenue through job postings and resume database access. Its primary customers are employers and job seekers.

  • Naukri.com generates revenue through job postings and resume database access

  • Employers are the primary customers as they pay for job postings and resume database access

  • Job seekers can also pay for premium services like resume writing and job alerts

  • Naukri.com also earns revenue through its sister sites like 99acres.com and Jeevansathi.com

  • Naukri.com h...read more

Q2. Why there is huge gap between the. Companies in terms of Revenue while they are offering same kind of Product

Ans.

Revenue gap between companies offering same product

  • Different marketing strategies

  • Different target audience

  • Different pricing strategies

  • Different distribution channels

  • Different levels of brand recognition

  • Different levels of customer loyalty

Q3. How would you sale soft drink disguised in the form of non-alcoholic beer?

Ans.

To sell soft drink disguised as non-alcoholic beer, emphasize the taste, health benefits, and social acceptance.

  • Highlight the refreshing taste and variety of flavors available.

  • Emphasize the health benefits such as low sugar content and natural ingredients.

  • Position it as a socially acceptable alternative for those who don't consume alcohol.

  • Create marketing campaigns showcasing the drink being enjoyed in social settings.

  • Collaborate with bars and restaurants to offer the non-alc...read more

Q4. What's the Plan to Cover Entire Assigned Market in Short time.? How will Plan your Key Accounts.?

Ans.

We will prioritize key accounts and allocate resources accordingly. Utilize technology and data analysis to optimize coverage.

  • Identify key accounts and allocate resources accordingly

  • Utilize technology and data analysis to optimize coverage

  • Develop a comprehensive sales strategy

  • Collaborate with marketing team to increase brand awareness

  • Provide exceptional customer service to build long-term relationships

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Q5. Why the price of non-alcoholic malt beer is kept so high?

Ans.

Non-alcoholic malt beer is priced high due to the cost of production and marketing.

  • The production process for non-alcoholic malt beer is more complex than regular beer.

  • The cost of raw materials used in production is higher.

  • Marketing and advertising costs are also high due to the niche market.

  • Non-alcoholic malt beer is often marketed as a healthier alternative to regular beer.

  • The demand for non-alcoholic malt beer is increasing, which may also contribute to the higher price.

Q6. What are the offerings that we provide?

Ans.

We offer a range of financial products and services to institutional clients.

  • Equity research and analysis

  • Fixed income securities

  • Asset management

  • Risk management solutions

  • Capital markets services

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