Consumer Insights Analyst Interview Questions and Answers

Marketing research methodologies include surveys, focus groups, interviews, observations, and experiments.

• Surveys involve collecting data from a large sample of respondents through questionnaires.

• Focus groups gather insights from a small group of participants in a guided discussion.

• Interviews allow for in-depth conversations with individuals to understand their perspectives.

• Observations involve directly observing consumer behavior in real-world settings.

• Experiments test hypot...read more