Client Engagement Manager Interview Questions and Answers

Brands typically plan their media spends based on their marketing objectives, target audience, budget, and media channels.

• Brands start by defining their marketing objectives and goals.

• They identify their target audience and determine the best channels to reach them.

• Budget allocation is done based on the objectives and target audience.

• Brands analyze past performance and data to optimize their media spends.

• They may use a mix of traditional and digital media channels for maximum...read more