Campaign Analyst Interview Questions and Answers

A/B testing is a method of comparing two versions of a webpage or app to determine which one performs better.

• A/B testing involves creating two versions of a webpage or app, with one element changed in the second version.

• The two versions are then shown to different groups of users, and their behavior is tracked to determine which version performs better.

• The winner version is selected based on statistical significance, which means that the difference in performance between the ...read more

A data extension is a table within Marketing Cloud that stores data and can be used for sending targeted emails.

• To create a data extension, go to Email Studio > Subscribers > Data Extensions > Create

• Choose the type of data extension you want to create (Standard or Filtered)

• Define the fields and data types for the data extension

• Set up any necessary relationships with other data extensions

• Import or manually enter data into the data extension

Journey Builder is for creating personalized customer journeys, while Automation Studio is for automating repetitive tasks.

• Journey Builder is used for creating multi-channel customer journeys based on customer behavior and preferences.

• Automation Studio is used for automating repetitive tasks like data imports, file transfers, and email sends.

• Journey Builder allows for real-time personalization and customization of customer journeys.

• Automation Studio allows for scheduling and ...read more

Random split is a random allocation of data, decision split is based on predetermined criteria, and engagement split is based on user behavior.

• Random split divides data randomly into groups for testing

• Decision split divides data based on predetermined criteria such as demographics or location

• Engagement split divides data based on user behavior such as clicks or time spent on a page

• Random split is useful for testing new ideas without bias

• Decision split is useful for targeting ...read more

Entry sources in Journey Builder are the starting points for customer journeys.

• Entry sources can be data extensions, API events, Salesforce objects, or journey triggers.

• Data extensions can be used to import contacts into a journey.

• API events can be used to trigger a journey when a specific event occurs.

• Salesforce objects can be used to trigger a journey when a record is created or updated.

• Journey triggers can be used to manually start a journey for a specific contact.

Salesforce Marketing Cloud offers various data import options.

• Data Extensions

• File Transfer

• API

• Salesforce Connector

• Marketing Cloud Connect

SFMC offers various sending options including email, SMS, push notifications, and social media.

• SFMC allows users to send emails to subscribers through Email Studio

• SMS messages can be sent through MobileConnect

• Push notifications can be sent through MobilePush

• Social media posts can be scheduled and sent through Social Studio

• SFMC also offers Journey Builder for automated multi-channel campaigns

Splits in Journey Builder allow you to create different paths for contacts based on their behavior or attributes.

• Splits can be based on data attributes, engagement with emails, website visits, etc.

• Examples include sending different emails based on whether a contact opened a previous email or visited a specific webpage.

• Splits can also be used to route contacts to different paths based on their demographic information or purchase history.