Assistant Research Executive

Assistant Research Executive Interview Questions and Answers

Updated 24 Jan 2024

Q1. Type of research Difference between primary and secondary research What is STP Difference between qualitative and quantitative Difference between open ended and close ended questions What is a questioner

Ans.

Answering questions related to research and survey methods.

Primary research involves collecting data directly from original sources, while secondary research involves using existing data sources.
STP stands for Segmentation, Targeting, and Positioning, which are key marketing strategies to identify and target specific customer segments.
Qualitative research focuses on understanding opinions, motivations, and behaviors through open-ended questions and observations, while quantit...read more

Q2. What is market research? What is STP

Ans.

Market research is the process of gathering and analyzing information about customers, competitors, and market trends to make informed business decisions.

Market research involves collecting data through surveys, interviews, and observations.
It helps businesses understand customer needs, preferences, and behavior.
Market research also involves analyzing competitors and market trends to identify opportunities and threats.
The findings from market research guide businesses in deve...read more