Ad Operations Manager

Ad Operations Manager Interview Questions and Answers

Updated 12 Jul 2025

Asked in Nextwave Multimedia

3d ago

Q. How can app revenue be increased?

Ans.

App revenue can be increased through various strategies such as optimizing monetization methods, improving user engagement, and expanding the user base.

Implementing effective monetization methods like in-app purchases, subscriptions, or ads
Enhancing user engagement through personalized notifications, rewards, and gamification
Improving app store optimization (ASO) to increase visibility and downloads
Expanding the user base through targeted marketing campaigns and partnerships
A...read more

Asked in Lemma Technologies

1d ago

Q. How many campaigns have you monitored and set up?

Ans.

I have monitored and set up over 50 campaigns across various platforms, optimizing for performance and engagement.

Managed 20+ digital ad campaigns for a major retail client, focusing on seasonal promotions.
Set up and monitored PPC campaigns on Google Ads, achieving a 30% increase in ROI.
Implemented A/B testing for email marketing campaigns, improving open rates by 15%.
Collaborated with creative teams to develop engaging ad content for social media campaigns.

Asked in Nextwave Multimedia

4d ago

Q. How app advertising works,

Ans.

App advertising is a process of promoting mobile applications to reach a wider audience and increase app downloads.

App advertising involves creating and running ad campaigns on various platforms such as social media, search engines, and mobile ad networks.
Targeting specific demographics and interests helps in reaching the right audience for the app.
App advertising can be done through various ad formats like banners, interstitials, videos, and native ads.
Tracking and analyzing...read more

Asked in Nextwave Multimedia

4d ago

Q. Using adservers like admob

Ans.

Admob is a popular mobile ad server used to monetize mobile apps.

Admob is owned by Google and allows app developers to display ads in their apps.
It supports various ad formats including banner, interstitial, and rewarded video ads.
Admob uses machine learning to optimize ad performance and increase revenue for app developers.
It also provides detailed analytics and reporting to track ad performance and revenue.
Admob is easy to integrate with popular mobile app development platf...read more

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