AD Operations Executive Interview Questions and Answers

Digital marketing refers to the use of digital channels and technologies to promote products or services.

• It involves various online marketing strategies such as search engine optimization (SEO), social media marketing, email marketing, and content marketing.

• Digital marketing aims to reach and engage with a target audience through digital platforms like websites, mobile apps, and social media platforms.

• It allows businesses to track and analyze the effectiveness of their market...read more

Yes, digital marketing involves promoting products or services through online channels like social media, email, and websites.

• Digital marketing involves various online channels such as social media, email marketing, search engine optimization (SEO), and pay-per-click advertising.

• It focuses on reaching target audiences, increasing brand awareness, and driving traffic to websites.

• Examples of digital marketing tactics include creating engaging social media content, optimizing we...read more

In digital marketing, hierarchy in DV360 and CM360 refers to the structure of campaigns, ad groups, and creatives.

• DV360 (Display & Video 360) hierarchy includes advertiser, insertion order, line item, and creative.

• CM360 (Campaign Manager 360) hierarchy includes advertiser, campaign, placement, and creative.

• Both platforms allow for organizing and managing campaigns at different levels of granularity.

• Understanding hierarchy is crucial for effective campaign management and optim...read more

Yes, I have knowledge about digital marketing.

• I have experience in creating and managing digital marketing campaigns.

• I am familiar with various digital marketing channels such as social media, email marketing, and search engine optimization (SEO).

• I have worked with tools like Google Analytics to analyze campaign performance and make data-driven decisions.

• I have a good understanding of targeting and segmentation strategies to reach the right audience.

• I have knowledge of ad ope...read more

cm360 is a comprehensive digital marketing platform by Adobe for managing campaigns, analyzing data, and optimizing performance.

• cm360 offers tools for ad operations, campaign management, audience segmentation, and reporting.

• It allows users to track and analyze campaign performance across multiple channels such as display, search, social, and email.

• Users can create customized reports and dashboards to monitor key metrics and make data-driven decisions.

• The platform integrates w...read more