AD Operations Executive Interview Questions and Answers

Digital marketing refers to the use of digital channels and technologies to promote products or services.

• It involves various online marketing strategies such as search engine optimization (SEO), social media marketing, email marketing, and content marketing.

• Digital marketing aims to reach and engage with a target audience through digital platforms like websites, mobile apps, and social media platforms.

• It allows businesses to track and analyze the effectiveness of their market...read more

Yes, digital marketing involves promoting products or services through online channels like social media, email, and websites.

• Digital marketing involves various online channels such as social media, email marketing, search engine optimization (SEO), and pay-per-click advertising.

• It focuses on reaching target audiences, increasing brand awareness, and driving traffic to websites.

• Examples of digital marketing tactics include creating engaging social media content, optimizing we...read more

Yes, I have knowledge about digital marketing.

• I have experience in creating and managing digital marketing campaigns.

• I am familiar with various digital marketing channels such as social media, email marketing, and search engine optimization (SEO).

• I have worked with tools like Google Analytics to analyze campaign performance and make data-driven decisions.

• I have a good understanding of targeting and segmentation strategies to reach the right audience.

• I have knowledge of ad ope...read more

In digital marketing, hierarchy in DV360 and CM360 refers to the structure of campaigns, ad groups, and creatives.

• DV360 (Display & Video 360) hierarchy includes advertiser, insertion order, line item, and creative.

• CM360 (Campaign Manager 360) hierarchy includes advertiser, campaign, placement, and creative.

• Both platforms allow for organizing and managing campaigns at different levels of granularity.

• Understanding hierarchy is crucial for effective campaign management and optim...read more