Ad Operations Analyst

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Ad Operations Analyst Interview Questions and Answers

Updated 9 May 2021

Q1. What is DCM, what is Programmatic Advertising, Different types of cost

Ans.

DCM is a Google ad server used for programmatic advertising. Different types of cost include CPM, CPC, CPA, and CPV.

  • DCM stands for DoubleClick Campaign Manager

  • Programmatic advertising is the use of software to buy and sell digital advertising

  • CPM (cost per thousand impressions) charges per 1,000 ad impressions

  • CPC (cost per click) charges per click on an ad

  • CPA (cost per acquisition) charges per conversion

  • CPV (cost per view) charges per video view

Ad Operations Analyst Jobs

Ad Operations Analyst 2-5 years
Vipsa Talent Solutions
0.0
Hyderabad / Secunderabad
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