Ad Operations Analyst
Ad Operations Analyst Interview Questions and Answers
Updated 9 May 2021
Q1. What is DCM, what is Programmatic Advertising, Different types of cost
Ans.
DCM is a Google ad server used for programmatic advertising. Different types of cost include CPM, CPC, CPA, and CPV.
DCM stands for DoubleClick Campaign Manager
Programmatic advertising is the use of software to buy and sell digital advertising
CPM (cost per thousand impressions) charges per 1,000 ad impressions
CPC (cost per click) charges per click on an ad
CPA (cost per acquisition) charges per conversion
CPV (cost per view) charges per video view
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