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Engaged Employer
The Whole Truth
3.7
based on 15 Reviews
Company Overview
Company Locations
Working at The Whole Truth
Company Summary
The Whole Truth focuses on crafting nutritious food products from minimally processed, high-quality ingredients, aiming to offer both health benefits and great taste.
Overall Rating
3.7/5
based on 15 reviews
On-Par with
industry average
Critically rated for
Promotions, Salary
Work Policy
Monday to Saturday
73% employees reported
Flexible timing
89% employees reported
No travel
67% employees reported
View detailed work policy
About The Whole Truth
Founded in2019 (6 yrs old)
India Employee Count--
Global Employee Count11-50
India HeadquartersMumbai,Maharashtra, India
Office Locations
Websitethewholetruthfoods.com
Primary Industry
Other Industries
Good food is made of good ingredients.
This is the simple philosophy with which we make our products. We believe simple, homely ingredients, minimally processed, are the secret to nutritious, tasty food. So we take premium dry fruits like cashews, almonds and dates, mix them with pure cocoa for taste, and add raw, unadulterated whey for that extra boost of protein - to make these bars.
The Whole Truth Ratings
based on 15 reviews
Overall Rating
3.7/5
How AmbitionBox ratings work?
5
5
4
5
3
3
2
0
1
2
Category Ratings
3.6
Company culture
3.6
Work-life balance
3.6
Skill development
3.5
Work satisfaction
3.4
Job security
3.2
Salary
3.2
Promotions
The Whole Truth is rated 3.7 out of 5 stars on AmbitionBox, based on 15 company reviews.This rating reflects an average employee experience, indicating moderate satisfaction with the company’s work culture, benefits, and career growth opportunities. AmbitionBox gathers authentic employee reviews and ratings, making it a trusted platform for job seekers and employees in India.
Read more
The Whole Truth Reviews
Compare The Whole Truth with Similar Companies
Change Company | Change Company | Change Company | ||
|---|---|---|---|---|
Overall Rating | 3.7/5 based on 15 reviews | 4.0/5 based on 2.1k reviews | 4.0/5 based on 2.9k reviews | 4.1/5 based on 1.2k reviews |
Highly Rated for | No highly rated category | Work-life balance Job security | Salary Skill development Work-life balance | Job security Work-life balance Company culture |
Critically Rated for | Salary Promotions | Promotions | No critically rated category | No critically rated category |
Primary Work Policy | - | Work from office 66% employees reported | Work from office 70% employees reported | Work from office 79% employees reported |
Rating by Women Employees | 2.7 Poor rated by 8 women | 4.1 Good rated by 152 women | 3.7 Good rated by 163 women | 4.1 Good rated by 91 women |
Rating by Men Employees | 4.6 Excellent rated by 7 men | 4.0 Good rated by 1.8k men | 4.0 Good rated by 2.6k men | 4.1 Good rated by 1k men |
Job security | 3.4 Average | 3.8 Good | 3.8 Good | 4.1 Good |
View more
The Whole Truth Salaries
The Whole Truth salaries have received with an average score of 3.2 out of 5 by 15 employees.
Warehouse Manager
(7 salaries)
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₹2.5 L/yr - ₹6.7 L/yr
Area Sales Manager
(7 salaries)
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₹10 L/yr - ₹13.7 L/yr
Key Account Manager
(5 salaries)
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₹4 L/yr - ₹7 L/yr
Marketing Manager
(5 salaries)
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₹8.5 L/yr - ₹13.5 L/yr
Senior Sales Officer
(4 salaries)
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₹5 L/yr - ₹8.1 L/yr
Assistant Manager - Production
(4 salaries)
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₹4.1 L/yr - ₹7.1 L/yr
Data Analyst
(4 salaries)
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₹4.5 L/yr - ₹5.8 L/yr
Sales Officer
(4 salaries)
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₹2.5 L/yr - ₹4.1 L/yr
Business Analyst
(4 salaries)
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₹6 L/yr - ₹9.3 L/yr
Assistant Manager Quality
(3 salaries)
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₹6.8 L/yr - ₹7 L/yr
The Whole Truth News
View all
The Whole Truth Secures $15 Million in Series C Funding to Drive Expansion
- Mumbai-based clean-label food brand The Whole Truth (TWT) has raised $15 million in a Series C funding round led by Sofina.
- The funding will drive innovation, expand into new product categories, and strengthen distribution channels.
- TWT's valuation has increased to ₹2,133 crore (~$256 million) after the funding round.
- The company has reported strong financial growth, with revenue doubling to ₹70.6 crore in FY24.
Startup Story | 21 Feb, 2025
Today Startup News 21 February 2025 From The Indian Startup Ecosystem
- Health food brand The Whole Truth raises $15Mn In Series C Funding
- One MobiKwik Systems Acquires 3.39% Stake In Blostem Fintech
- Head Digital Works Acquires Deltatech Gaming For Rs 491 Crore
- FirstCry Company Secretary Neelam Jethani Resigns To Pursue New Avenues
VIE Stories | 21 Feb, 2025
Mumbai-based health food brand The Whole Truth raises $15 million in a Series C round
- Mumbai-based health food brand The Whole Truth, which emphasizes clean labels, has raised $15 million in a Series C funding round led by Sofina.
- Existing investors, including Z47, Peak XV Partners, and Sauce.VC, also participated in the funding round.
- The funds will be used for in-house manufacturing expansion, hiring, and diversification into new categories.
- TWT's product lineup includes protein bars, peanut butter, dark chocolates, muesli, and energy balls, all free of artificial additives and loaded with natural nutrients.
ISN | 21 Feb, 2025
The Whole Truth raises $15 Mn in Series C round led by Sofina
- Clean-label health food brand The Whole Truth has raised $15 million in a Series C round led by Sofina.
- The funding round saw participation from existing investors, including Z47, Peak XV Partners, and Sauce.VC.
- The capital will be used for in-house manufacturing expansion, talent acquisition, and category growth.
- The Whole Truth has experienced substantial growth, with revenue rising and reduced losses in the past year.
Entrackr | 21 Feb, 2025
PhonePe Sets IPO Ball Rolling, The Whole Truth Bags $15 Mn & More
- PhonePe is preparing for an IPO, taking advantage of the timing and its strong growth in FY24.
- PhonePe currently has nearly half of the UPI payments market share.
- Top-level executives resign from ShareChat.
- The Whole Truth, a D2C snacking brand, raises $15 million in Series C funding led by Sofina.
Inc42 | 21 Feb, 2025
Health food brand The Whole Truth raises $15Mn In Series C Funding
- Health food brand The Whole Truth has raised $15 million in a Series C funding round led by Sofina.
- Existing investors including Z47, Peak XV Partners, and Sauce.VC also participated in the funding round.
- The funding will be used to expand manufacturing, hire more talent, and grow product range.
- The Whole Truth aims to challenge misleading labels and outdated practices in the packaged food industry.
VIE Stories | 21 Feb, 2025
D2C Startup The Whole Truth Bags $15 Mn To Expand Into New Categories
- D2C startup The Whole Truth has raised $15 Mn in its Series C funding round led by Sofina.
- The funding will be utilized for scaling up manufacturing capacity, hiring workforce, and introducing new product categories.
- Since its last funding, the startup has grown 3.5X and increased its market presence across key categories.
- The Whole Truth competes against brands like SuperYou, Yoga Bar, Wellbeing Nutrition, and RiteBite.
Inc42 | 20 Feb, 2025
Health food brand The Whole Truth raises $15 million in funding round led by Belgian investment fund Sofina
- Health food brand The Whole Truth has secured $15 million in a funding round spearheaded by the Belgian investment fund Sofina.
- The funding round also saw contributions from current investors like Z47 (formerly Matrix Partners India), Peak XV Partners, and Sauce.VC.
- This financing will be allocated towards expanding manufacturing capabilities, hiring talent, and fostering category growth.
- The investment was led by a global company, valuing The Whole Truth at Rs 2,000 crore, as reported by ET earlier this year.
- Established in 2019 by Shashank Mehta, The Whole Truth offers clean-label foods such as protein bars, peanut butters, dark chocolates, protein powders, and muesli.
- The startup's revenue surged in FY24, hitting almost Rs 71 crore, while narrowing its losses to about Rs 24 crore.
- The $15 million raised is part of a total of $37.6 million raised by The Whole Truth to date, according to Tracxn.
- Vikram Vaidyanathan, MD of Z47, praised The Whole Truth for not just building a brand but also leading a movement in restoring trust in food.
- Healthy snack brands like The Whole Truth have been attracting increased investor attention and expansion driven by health-conscious consumers and influencers.
- Other healthy food brands like Salad Days and The Health Factory have also secured significant funding rounds in recent times, indicating a promising trend in the industry.
Economic Times | 20 Feb, 2025
The Whole Truth bags Rs 133.3 Cr in Series C round at 3.5X valuation
- Healthy protein bar maker The Whole Truth has raised Rs 133 crore in a Series C funding round at a 3.5X valuation.
- The funding round was led by Sofina Ventures and saw participation from existing investors Peak XV Partners, Matrix Partners, and Sauce.vc.
- The company plans to use the funds for business development and expansion.
- The Whole Truth now has a post-money valuation of about Rs 2,133 crore.
Yourstory | 11 Feb, 2025
How Ranveer Singh & Nikunj Biyani Are Turning India’s Snack Habit Into A Protein Revolution
- SuperYou, a protein supplement brand, cofounded by Nikunj Biyani and Ranveer Singh, hopes to fill a gap in India by making protein-rich food and supplements easily accessible and affordable to a wider audience. The Mumbai-based company recently launched protein wafers and has plans to expand into chips, biscuits, granola, oats, and cereals. The startup has accelerated product development and chips and biscuits are expected to hit shelves in the coming month. The brand's protein products are available on various platforms, including its website, Amazon, and Flipkart.
- According to Nikunj Biyani, about 70% of the brand’s sales come from online with quick commerce contributing around 30%. The Mumbai-based startup recently raised Series A funding from Rainmatter Capital to transform India from a protein-deficient to a protein-sufficient country by bringing protein in various edible forms.
- SuperYou aims to create products that are appealing to the masses instead of just bodybuilders or athletes. The company has a presence in over 450 general trade stores across Delhi, Mumbai, and Jaipur. Its presence in trade outlets includes Wellness Forever and Nature's Basket. Besides these outlets, the brand's products are available on vending machines at airports through Dal Chini and on Swiggy Instamart, Zepto, and Blinkit.
- The company designed its protein wafer as a unique product that has the potential to appeal to a much broader audience as it is positioned as a hybrid between chocolate and a protein bar. The brand's focus is to bring more protein-filled snacking options to cater to mass audiences and not restrict it to gym-goers.
- SuperYou aims to make protein consumption easy, fun, and accessible to all with products that are price attractive in addition to developing ads that engage with consumers and create a lasting impression. The company looks to build a strong presence through various channels, including online digital marketing and influencer partnerships with Singh. The startup also engages in offline activities, college activations, and collaborations to raise awareness about its brand and build the protein gap.
- Biyani believes building a brand goes beyond the product and is about the entire experience and the value provided to consumers beyond the product as any product can be copied. The brand plans to innovate more using fermented yeast protein technology. The startup faces challenges related to inventory management and distribution.
- SuperYou's competitors in the health and wellness category include Yogabar, Max Protein, The Whole Truth, and Gladful. However, the brand's biggest competitors include Snickers, which has a massive target audience. Despite challenges, SuperYou has achieved more than 5-lakh customers in just a few months. The startup grossed over INR1.5cr ($206,000) in GMV in the first month of its launch, around INR2.2cr in GMV in January and expects to hit INR8cr ($1.1m) by August or September.
- The brand aims to bring more flavours to the wafer product while also expanding into snacks, breakfast options like granola, oats, cereals with higher protein content to make India protein-rich. The company looks to reach out to the Middle East through Lulu Malls. With the vision of transforming India from a protein-deficient to a protein-sufficient country, can SuperYou become the go-to snacking brand for protein-conscious Indians?
Inc42 | 9 Feb, 2025
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The Whole Truth FAQs
When was The Whole Truth founded?
The Whole Truth was founded in 2019. The company has been operating for 6 years primarily in the Internet sector.
Where is the The Whole Truth headquarters located?
The Whole Truth is headquartered in Mumbai,Maharashtra and has an office in Mumbai
Does The Whole Truth have good work-life balance?
The Whole Truth has a Work-Life Balance Rating of 3.6 out of 5 based on 10+ employee reviews on AmbitionBox. 67% employees rated The Whole Truth 4 or above, while 33% employees rated it 3 or below on work-life balance. This indicates that the majority of employees feel a generally balanced work-life experience, with some opportunities for improvement based on the feedback. We encourage you to read The Whole Truth reviews for more details
Is The Whole Truth good for career growth?
Career growth at The Whole Truth is rated as moderate, with a promotions and appraisal rating of 3.2. 33% employees rated The Whole Truth 3 or below, while 67% employees rated it 4 or above on promotions/appraisal. This rating suggests that while some employees view growth opportunities favorably, there is scope for improvement based on employee feedback. We recommend reading The Whole Truth reviews for more detailed insights.
What are the cons of working in The Whole Truth?
Working at The Whole Truth does have some drawbacks that potential employees should consider. The company is poorly rated for salary & benefits and promotions / appraisal, based on 10+ employee reviews on AmbitionBox.
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