Pincon Spirit

Pincon Spirit Limited was incorporated in 1978 as Sarang Viniyog Limited in Calcutta, West Bengal. In that year, the company was listed with Calcutta Stock Exchange issuing 99,300 equity shares. In 2004, Jevan Equipments & Spares and Plant Dealers Limited were acquired and merged with the company.[13] In the 2000s, the company continued acquiring shares of Paul Distributors Private Limited, Priya Laboratories Limited and Yours Laboratories Pvt Ltd. and formed PSL Group comprising the subsidiaries. In 2009 the company entered into an agreement with National Industrial Corporation for the manufacturing of IMFL under the brand name Pincon XXX Rum and Pincon No. 1 Whisky.[14] It had a turnover of Rs. 50 crores in 2010.[15] In August 2011, the company was changed to Pincon Spirit Limited. In that year, the company launched two new products, King's Coin Whisky and Pincon King’s Coin Vodka.[4] In 2012 the company launched two more products, Ruby Gold XO Brandy and Royal Pride Whisky.[4] In 2013, the company crossed a turnover of Rs. 300 crores[4] and its brand was registered with Odisha State Beverage Corporation, the government of Uttarakhand and Jharkhand state.[16] During the year, it launched a whisky under a new brand name, Highland Blue Whisky, and acquired sole distributorship right of Fashion Vodka, a premier brand of vodka in West Bengal.