Kantar Operations

Kantar is home to some of the world's leading research, data and insights expertise. Collectively, our 30,000 employees offer the most complete view of consumers – the way they think, feel, shop, share, vote and view – in over a hundred countries worldwide. For the benefit of our clients, Kantar connects these specialists as well as providing access to the wider WPP group of companies and other partners.Our offer covers the breadth of techniques and technologies, from purchase and media data to predicting long term trends; from neuroscience to exit polls; from large scale quantitative studies to qualitative research, incorporating ethnography and semiotics. Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, across the world. We go beyond the obvious – with intelligence, passion and creativity – to discover new directions, set strategies and plan actions that inspire extraordinary success. Visit Kantar's insight websites, with country specific news, data and research in local languages. Whether you're a journalist, client, colleague or student, you can freely use the content in your news articles, blog posts or presentations. We currently publish Kantar US Insights, Kantar UK Insights, Kantar France Insights , Kantar Spain Insights, Kantar Brazil Insights and Kantar China Insights, with several more countries in the pipeline