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Axis Direct

3.8
based on 2.2k Reviews

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Company Overview
Associated Companies
Company Locations
Working at Axis Direct
Company Summary
Axis Direct is a provider of all the investment options in a 3-in-1 account to broaden the portfolio and earn maximum returns.
Overall Rating
3.8/5
based on 2.2k reviews

On-Par with
industry average

Critically rated for
Promotions
Work Policy

Work from office
84% employees reported

Monday to Saturday
53% employees reported

Strict timing
51% employees reported

Within city
60% employees reported
View detailed work policy
Top Employees Benefits
Job/Soft skill training
135 employees reported
Health insurance
80 employees reported
Office cab/shuttle
40 employees reported
Cafeteria
27 employees reported
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About Axis Direct
Founded in2011 (14 yrs old)
India Employee Count1k-5k
Global Employee Count10k-50k
HeadquartersSan Mateo,California, United States
Office Locations
--
Websiteaxisdirect.in
Primary Industry
Other Industries
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View in video summary
We are a part of the lineage of Axis Group and a proud subsidiary of Axis Bank – India’s 3rd largest private sector bank and the choice of more than 16 million clients. Making innovation and passion our motto, we have grown step-by-step in a short span of time. As the Axis Securities team, we are committed to provide the investment solutions and to offer a wide spectrum of Axis bank’s offerings to our customers.
Mission: Our mission is to be a leading company providing superior quality products and services at competitive prices. We want be a globally innovative and competitive business providing 100% genuine services to our customers. We are committed to total customer satisfaction by providing quality products & services.
Vision: To become a leading player in the Retail Broking and key partner for marketing of Axis Bank’s products by excelling in customer experience, innovation, productivity and process efficiency
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Brands of Axis direct
Axis Securities and Sales
3.6
• 105 reviews
Axis Direct Ratings
based on 2.2k reviews
Overall Rating
3.8/5
How AmbitionBox ratings work?
5
1k
4
541
3
284
2
121
1
177
Category Ratings
3.7
Job security
3.6
Company culture
3.6
Salary
3.6
Work-life balance
3.6
Skill development
3.5
Work satisfaction
3.3
Promotions
Axis Direct is rated 3.8 out of 5 stars on AmbitionBox, based on 2.2k company reviews.This rating reflects an average employee experience, indicating moderate satisfaction with the company’s work culture, benefits, and career growth opportunities. AmbitionBox gathers authentic employee reviews and ratings, making it a trusted platform for job seekers and employees in India.
Read more
Gender Based Ratings at Axis Direct
based on 2k reviews
3.7
Rated by 398 Women
Rated 3.7 for Job security and 3.5 for Skill development
3.9
Rated by 1.6k Men
Rated 3.7 for Work-life balance and 3.7 for Job security
Work Policy at Axis Direct
based on 92 reviews in last 6 months
Work from office
84%
Hybrid
13%
Permanent work from home
3%
Axis Direct Reviews
Top mentions in Axis Direct Reviews
+ 5 more
Compare Axis Direct with Similar Companies
![]() | ![]() Change Company | ![]() Change Company | ![]() Change Company | |
---|---|---|---|---|
Overall Rating | 3.8/5 based on 2.2k reviews | 3.6/5 based on 1.3k reviews | 3.6/5 based on 1.6k reviews | 3.7/5 based on 231 reviews |
Highly Rated for | ![]() No highly rated category | ![]() No highly rated category | ![]() No highly rated category | Job security |
Critically Rated for | Promotions | Promotions Work satisfaction Company culture | Promotions Skill development Salary | Promotions Work satisfaction |
Primary Work Policy | Work from office 84% employees reported | Work from office 78% employees reported | Work from office 86% employees reported | Work from office 94% employees reported |
Rating by Women Employees | 3.7 Good rated by 398 women | 3.6 Good rated by 347 women | 3.6 Good rated by 364 women | 3.5 Good rated by 61 women |
Rating by Men Employees | 3.9 Good rated by 1.6k men | 3.6 Good rated by 912 men | 3.6 Good rated by 1.2k men | 3.7 Good rated by 165 men |
Job security | 3.7 Good | 3.6 Good | 3.6 Good | 3.8 Good |
View more
Axis Direct Salaries
Axis Direct salaries have received with an average score of 3.6 out of 5 by 2.2k employees.
Relationship Officer
(408 salaries)
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₹1 L/yr - ₹7 L/yr
Sales Executive
(243 salaries)
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₹1 L/yr - ₹4.1 L/yr
Equity Advisor
(182 salaries)
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₹2.5 L/yr - ₹7.3 L/yr
Cluster Manager
(161 salaries)
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₹2.5 L/yr - ₹5.7 L/yr
Deputy Manager
(130 salaries)
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₹3.5 L/yr - ₹12 L/yr
Relationship Manager
(107 salaries)
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₹1.5 L/yr - ₹7.5 L/yr
Relationship Executive
(90 salaries)
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₹0.8 L/yr - ₹3 L/yr
Officer
(85 salaries)
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₹1.7 L/yr - ₹6.5 L/yr
Operations Executive
(75 salaries)
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₹1.5 L/yr - ₹3.5 L/yr
Team Lead
(72 salaries)
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₹1.8 L/yr - ₹8 L/yr
Axis Direct Interview Questions
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Axis Direct Jobs
Popular Designations Axis Direct Hires for
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Axis Direct News
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Axis Securities lowers Nifty target for Dec 2025, values index at 17x in bear case
- Axis Securities has lowered its Nifty target for December 2025.
- In the bull case, Nifty is valued at 21x with a target of ₹27,000.
- In the bear case, Nifty is valued at 17x with a target of 22,000.
- Axis Securities has recommended stocks of HDFC Bank, ICICI Bank, Dalmia Bharat, and others.
HinduBusinessLine | 4 Mar, 2025

March historically been a strong month for market recoveries: Axis Securities
- The Nifty has not recorded six consecutive months of declining prices in history, suggesting a potential rebound.
- Indian stock market has been under pressure for the past five months.
- The Nifty 50 index witnessed a sharp decline of nearly 16% from its record peak in September 2024.
- Historical patterns and technical indicators suggest that the market is nearing a medium-term bottom, and a recovery could be seen in March.
HinduBusinessLine | 4 Mar, 2025

SEBI slaps ₹10 lakh penalty on Axis Securities for violating stock brokers rules
- SEBI has imposed a penalty of ₹10 lakh on Axis Securities for violating stock brokers rules.
- The penalty must be paid by the brokerage firm within 45 days.
- SEBI found that Axis Securities failed to follow regulatory procedures, including reporting discrepancies and improper handling of client funds.
- SEBI observed inconsistencies in enhanced supervision reporting, stock statements, settlement of clients' funds, and transfer of securities by Axis Securities.
HinduBusinessLine | 22 Feb, 2025

SEBI Imposes Penalty On Axis Securities For Alleged Brokerage Rule Violations
- SEBI has imposed a penalty of Rs 10 lakh on Axis Securities for flouting stock brokers rules and regulatory norms.
- The penalty must be paid by the brokerage firm within 45 days.
- SEBI found inconsistencies in reporting discrepancies, improper handling of client funds, and non-settlement of funds and securities by Axis Securities.
- The brokerage firm also transferred securities to a client unpaid securities account, passed on penalties to clients, and had discrepancies in reporting politically exposed persons and margin trading exposure.
Bloomberg Quint | 22 Feb, 2025
Bank of Baroda cuts NIM guidance after Q3 profit beat
- Bank of Baroda (BoB) has revised its net interest margin (NIM) guidance downward for FY25 to 3-3.1 per cent following a 16 basis points quarter-on-quarter decline in Q3FY25 margins to 2.94 per cent.
- The margin decline was partially attributed to the reclassification of penal interest as penal charges, impacting NIMs by 5-7 basis points in 9MFY25. The bank also pulled back growth in high-yielding personal loans amid rising asset quality concerns in this segment, though other retail secured portfolios remained stable.
- BoB’s Special Mention Account (SMA1+SMA2) book showed a slight increase to 0.49 per cent from 0.47 per cent in September 2024. Management maintains its FY25 guidance for slippages at 1-1.2 per cent and expects credit costs to remain below 75 basis points.
- Axis Securities has maintained its “Buy” rating on the stock but reduced its target price to ₹280 from ₹310 per share. The brokerage values the bank at 1.0x September 2026 estimated adjusted book value, citing reasonable valuations despite near-term margin pressures. The firm has also adjusted its estimates, cutting NII projections by 2.4-2.6 per cent for FY25-27 while raising FY25 PAT estimates by 2.4 per cent.
HinduBusinessLine | 19 Feb, 2025

SignatureGlobal Q3 Review — Axis Securities Sees 27% Upside, Maintains Long-Term 'Buy' Rating On The Stock
- Axis Securities maintains a long-term 'Buy' rating on SignatureGlobal, with a target price of Rs 1,645/share.
- SignatureGlobal India Ltd. reported a 193% YoY increase in revenue for Q3 FY25.
- SignatureGlobal focuses on mid-income housing and has a pipeline of ~26.1 million sqft with a gross development value of Rs 35,000 crore.
- The company's strategy to capitalize on Gurugram's urbanization and strong presence in select micro-markets has driven robust sales performance.
Bloomberg Quint | 12 Feb, 2025

Beware of Fraudulent Social Media Groups Impersonating Axis Securities Ltd./Axis Direct
- Axis Securities Ltd. warns the public about fraudulent individuals or entities impersonating their brand.
- Impostors operate through social media platforms and messaging apps, offering fake investment advice.
- They use fake documents, create counterfeit websites, and induce clients to transfer funds to fraudulent accounts.
- Axis Securities advises the public to exercise caution, avoid investing in unauthorized schemes, and report any fraudulent activity immediately.
Startupreporter | 21 Jan, 2025

UPL Gets 'Add' Initiation From Axis As It Sees Favourable Risk-Reward
- Axis Securities initiates coverage on UPL Ltd. with an 'add' rating and a target price of Rs 605 per share.
- UPL's strategy to ramp up its sustainable product portfolio is expected to aid margin recovery.
- Axis Securities projects a 27% compound annual growth rate for UPL's Ebitda over FY24-27E.
- Key risks include delays in demand revival and further pricing pressures in global generics.
Bloomberg Quint | 13 Jan, 2025

JSW Energy Stock Set For 26% Upside, Says Axis Securities, As It Initiates Coverage With A 'Buy'
- Axis Securities initiates coverage of JSW Energy with a Buy recommendation.
- Axis Securities sets a target price of Rs 800/share for JSW Energy, indicating a potential upside of 26%.
- JSW Energy aims to achieve 12 GW of installed capacity by June 2025 after the acquisition of O2 Power platform.
Bloomberg Quint | 6 Jan, 2025

SBI, Airtel To Cholamandalam - Here Are The Top Stock Picks For January 2025 By Axis Securities
- Axis Securities lists top stock picks for January 2025
- Investors can look to invest in these stocks for potential upside
- Stocks include SBI, Airtel, and Cholamandalam
- Potential upside of up to 38%
Bloomberg Quint | 6 Jan, 2025

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Axis Direct FAQs
When was Axis Direct founded?
Axis Direct was founded in 2011. The company has been operating for 14 years primarily in the Financial Services sector.
Where is the Axis Direct headquarters located?
Axis Direct is headquartered in San Mateo,California.
How many employees does Axis Direct have in India?
Axis Direct currently has more than 4,400+ employees in India. BFSI, Investments & Trading department appears to have the highest employee count in Axis Direct based on the number of reviews submitted on AmbitionBox.
Does Axis Direct have good work-life balance?
Axis Direct has a Work-Life Balance Rating of 3.6 out of 5 based on 2,100+ employee reviews on AmbitionBox. 73% employees rated Axis Direct 4 or above, while 27% employees rated it 3 or below on work-life balance. This indicates that the majority of employees feel a generally balanced work-life experience, with some opportunities for improvement based on the feedback. We encourage you to read Axis Direct work-life balance reviews for more details
Is Axis Direct good for career growth?
Career growth at Axis Direct is rated as moderate, with a promotions and appraisal rating of 3.3. 27% employees rated Axis Direct 3 or below, while 73% employees rated it 4 or above on promotions/appraisal. This rating suggests that while some employees view growth opportunities favorably, there is scope for improvement based on employee feedback. We recommend reading Axis Direct promotions/appraisals reviews for more detailed insights.
What are the cons of working in Axis Direct?
Working at Axis Direct does have some drawbacks that potential employees should consider. The company is poorly rated for promotions / appraisal, based on 2,100+ employee reviews on AmbitionBox.
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