Senior Brand Manager - Sugarfree

Zydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products, integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, India’s first zero-calorie sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and Nutralite. The company serves over 50 million families and supports more than 90,000 dairy farmers and 2,000 MSMEs.

With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing integrity and supply chain efficiency. Headquartered in Ahmedabad and Mumbai, it runs four manufacturing facilities across India and eight co-packing facilities in India, Oman, and New Zealand. Listed on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO Tarun Arora, serving customers in over 25 countries across three continents.

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1 Company Website 

2 Zydus Corporate Park

Senior Brand Manager - Sugarfree

Functional Reporting: Category Head

 Administrative Reporting: Category Head

Location: Ahmedabad

Role Purpose

The role serves the purpose of managing & improving the performance of the assigned brand by 

a. Planning & driving execution of annual & interim projects for the brand

b. Aiding on conceptualization & set up of a product pipeline for future (NPD)

Key Accountabilities/ Responsibilities

Financial

· Aid the Category Head in preparing the annual budget, ensuring it aligns with the brand's strategic goals and financial objectives. 

Customer

· Collaborate with the Consumer & Market Insights (CMI) team and external agencies to discover new or changing consumer insights, keeping the brand aligned with evolving consumer needs.

· Regularly monitor and assess brand health metrics, providing insights that are critical for future brand initiatives and improvements.

People

· Coordinate with market research agencies, advertising agencies, and internal teams to ensure the successful execution of brand projects and initiatives.

· Lead efforts to streamline and improve internal processes by adopting industry best practices and advancements in consumer marketing.

process

· Contribute to the ideation and planning of ongoing projects, including new product development (NPD), launches, and brand repositioning.

· Drive on-ground execution in partnership with the sales function, ensuring that success metrics are tracked and met.

Key Deliverables

For the assigned brand,

·       Net Revenue

·       Value Market Share

·       Gross Contribution Target

·       NPD Pipeline / Stage Gate Milestones

·       Brand Health Indicators

Key Interactions

Internal

Sales, Planning

1.       On alignment of monthly / quarterly / annual plans for the brand

2.       Time to time driving of back end actions basis business plan

3.       Coordination for planned production / changes / additional business ask & its timely delivery

4.       Approvals & payments to direct vendors

Manufacturing

Logistics

Finance

External

Creative / Ad agencies, Media Agency

Relationship Management

Coordination / Influence / Negotiation

Key Dimensions

Financial Dimensions

·       Brand Size

Team

·       Direct Reports:

Others

·       Brand P&L

Role Requirements

Educational Qualifications

·       PG Degree in General / Marketing Management

Experience (Type & Nature)

·       FMCG

Skills & Technical Competencies

·       Knowledge & understanding of relevant business indicators, category & industry

·       Understanding of Marketing Communication basics

Competencies

·       Zydus Neev Behavioural Competencies