Develop and execute comprehensive marketing strategies to enhance Zorrros brand visibility and achieve business objectives.
Lead the planning, execution, and optimization of integrated marketing campaigns across various channels, including digital, social media, email, events, and traditional media.
Create compelling content for marketing materials, website, social media, and other platforms to engage and educate target audiences.
Analyze market trends, customer insights, and competitor activities to identify opportunities for innovation and differentiation.
Manage and monitor the performance of digital marketing campaigns, SEO/SEM, social media, and email marketing to maximize reach and conversions.
Collaborate with the design team to create visually appealing and impactful marketing collateral, including graphics, videos, and promotional materials.
Develop and manage partnerships, sponsorships, and collaborations to expand Zorrros reach and target new customer segments.
Track, analyze, and report on marketing metrics and KPIs to measure the effectiveness of campaigns and drive data-driven decisions.
Lead, mentor, and manage the marketing team, providing guidance, feedback, and support to ensure team success and growth.
Work closely with sales and product teams to align marketing initiatives with sales objectives and customer needs.
Manage the marketing budget effectively, allocating resources to initiatives that deliver the highest ROI.
Job Requirements
Bachelors degree in Marketing, Business, or a related field. MBA in Marketing is a plus.
Proven experience as a Marketing Manager or similar role, preferably in the logistics, e-commerce, or tech industry.
Strong understanding of digital marketing, content creation, social media, and data analytics.
Excellent project management skills with the ability to prioritize tasks and meet deadlines.
Creative thinker with the ability to develop innovative marketing strategies and campaigns.
Strong communication and leadership skills to collaborate with cross-functional teams and manage a marketing team.
Proficiency in marketing software and tools, including CRM systems, marketing automation, and analytics platforms.
Results-driven mindset with a track record of driving successful marketing campaigns and achieving business goals.
Passion for staying updated on industry trends, consumer behavior, and emerging technologies.
Willingness to adapt to a fast-paced and dynamic work environment.