SEO - SEM Executive

Role Description

The SEO - SEM Specialist will be responsible for managing, optimizing, and analyzing our paid search campaigns across various platforms. The ideal candidate has a strong understanding of PPC strategies, excellent analytical skills, and a proven track record of driving successful campaigns.

Job Description / Responsibilities

Keyword Research: Conduct thorough keyword research to identify the most relevant and high-performing keywords for advertising campaigns

Campaign Setup: Create, manage, and optimize pay-per-click (PPC) campaigns on search engines like Google Ads, Meta Ads and Bing Ads.

Bid Management: Monitor and adjust bidding strategies to achieve the best possible return on investment (ROI) and lower the cost per clicks (CPC)

Ad Extensions: Implement various ad extensions such as site links, callouts, and structured snippets to enhance ad visibility and engagement

Landing Page Optimization: Collaborate with the marketing and web development teams to ensure that landing pages are optimized for conversions and user experience

A/B Testing: Conduct A/B tests on ad copies, landing pages, and other elements to identify the most effective strategies and improve campaign performance and Conversion rates.

Develop compelling ad copy and creative assets that align with campaign goals

Keyword Research: Conduct thorough keyword research to identify the most relevant and high-performing keywords for advertising campaigns

Campaign Setup: Create, manage, and optimize pay-per-click (PPC) campaigns on search engines like Google Ads, Meta Ads and Bing Ads.

Bid Management: Monitor and adjust bidding strategies to achieve the best possible return on investment (ROI) and lower the cost per clicks (CPC)

Ad Extensions: Implement various ad extensions such as site links, callouts, and structured snippets to enhance ad visibility and engagement

Landing Page Optimization: Collaborate with the marketing and web development teams to ensure that landing pages are optimized for conversions and user experience

Develop compelling ad copy and creative assets that align with campaign goals

Performance Analysis: Monitor and Analyze campaign performance data, generate reports, and provide insights to make data-driven decisions and optimize campaigns using tools like Google Analytics and platform specific dashboards

Budget Management: Manage advertising budgets effectively, allocate budget to different campaigns and keywords, and ensure maximum ROI within the allocated budget

Competitor Analysis: Keep track of competitors' SEM activities, analyze their strategies, and propose innovative ideas to stay ahead in the market

Generate and present regular reports on key metrics such as CTR, CPC, CPA, and ROI

Quality Score Improvement: Work on improving the quality score of keywords and ads to reduce CPC and improve ad placements

Collaborate with the marketing team to develop and implement comprehensive paid search strategies

Stay up-to-date with industry trends, algorithm updates, and best practices

Desired profile of the candidate

• Minimum 3-5 yrs. proven experience in SEO- SEM and PPC campaign management
• Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
• Proven experience in managing SEM campaigns, preferably with Google Ads and Bing Ads certifications, And E-Commerce
• Strong analytical skills and the ability to interpret complex data sets
• Advanced Excel skills, including the ability to analyze data, create reports, and develop dashboards.
• Proficiency in using tools like Google Analytics, Google Ads Editor, and other SEM-related software
• Excellent written and verbal communication skills
• Attention to detail and the ability to multitask in a fast-paced environment
• Knowledge of SEO principles and their impact on SEM campaigns
• Ability to work independently as well as in a team
• Certifications in digital marketing and SEM are a plus

Contact Persons Name & Designation

Ms. Manali Dongre

HR Manager

Email & Tel. No.:

jobs@zorabian.com

+91 93213 42851 (Time 10am to 5pm)