Data Analyst - Digital Marketing

Position Summary:

The Data Analyst Account Manager in Digital Marketing plays a crucial role in bridging the gap between data-driven insights and client success. This role combines a deep understanding of digital marketing metrics with excellent client management skills to help clients optimize their marketing campaigns. The Data Analyst Account Manager will be responsible for delivering insightful analyses that guide clients in making informed decisions, enhancing their digital marketing strategies, and achieving measurable results.

Key Responsibilities:

1. Data Analysis and Performance tracking
2. Campaign Optimization & Strategy Recommendations
3. Create Dashboards, Reports & Presentation of Insights
4. Collaboration with Internal Teams
5. Client Communication & Management
6. Accuracy and timeliness of data reporting and recommendations
7. Efficiency in managing multiple client accounts simultaneously

Skills and Qualifications:

• Education: Bachelors degree
• Technical Skills:
• Proficiency with Excel, SQL, or other data analysis tools
• Experience with Power BI for creating dashboards and reports.
• Proficiency in Python for data analysis and automation.
• Strong analytical and problem-solving skills.
• Soft Skills:
• Excellent communication skills with the ability to present complex data in an understandable and actionable manner.
• Strong problem-solving abilities and a results-oriented approach.
• Ability to work independently and collaboratively within a fast-paced environment.