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3.3

based on 242 Reviews

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137 Zeta Jobs

Lead - Content Writer

11-17 years

Mumbai, Bangalore / Bengaluru

1 vacancy

Lead - Content Writer

Zeta

posted 30d ago

Job Description

  • As a Lead Marketing Content Writer, you will work with senior leadership to develop and refine Zeta s messaging, thought leadership and campaigns. Reporting to the Head of Product Marketing, you will develop both long form content, such as white papers, blog posts, case studies, presentations and awards submissions, as well as short form content such as emails and advertisements.
  • You will become an expert on how to talk about Zeta s product in a way that simplifies complex technology, summarizes a broad range of features and benefits succinctly, and creates differentiating selling points. You will understand how to develop a compelling story, and you will become highly knowledgeable about industry trends and how to appeal to the payments and banking market.

Responsibilities
    • Create unique content for long and short form content, including but not limited to websites, blogs, eBooks, white papers, newsletters, videos, press releases, advertisements, emails and more
    • Refresh and optimize existing landing pages with inspiring, creative stories and relevant information, infusing them with personality that increases conversion rates
    • Collaborate with our tight-knit marketing and creative teams to make progress on projects that are meaningful for both our community and our company, pitching in wherever needed
    • Use research on the latest industry trends and customer issues to suggest content marketing initiatives
    • Utilize SEO keywords to create enhanced written content
    • Follow style guidelines to ensure consistency across websites
    • Periodically refresh content to ensure it is accurate and continues to align to our strategy
    • Present and drive projects from start to execution
Skills
    • Ability to distill complex technical subjects into simple benefits-driven copy.
    • Ability to succinctly communicate broad subjects according to the most powerful selling points.
    • Ability to think strategically about how to position and differentiate Zeta relative to the market.
    • Creative writer who can take strategic direction and form that into creative and compelling copy.
    • Deadline driven and ability to deliver on time.
    • Passionate and can hold and defend opinions
    • Hands on individual with the ability to cope with a fast-paced work environment
Experience and Qualification
    • Degree in Communications, Marketing, English, Journalism, or related field preferred.
    • At least 5 years of experience in writing for or about banking, payments or fintech audiences.
    • Demonstrated experience writing in American-style English

Employment Type: Full Time, Permanent

Read full job description

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People are getting interviews at Zeta through

(based on 41 Zeta interviews)
Job Portal
Referral
Company Website
Campus Placement
Walkin
29%
27%
17%
10%
2%
15% candidates got the interview through other sources.
High Confidence
?
High Confidence means the data is based on a large number of responses received from the candidates.

What people at Zeta are saying

Content Writer salary at Zeta

reported by 1 employee with 14 years exp.
₹37.8 L/yr - ₹48.3 L/yr
1072% more than the average Content Writer Salary in India
View more details

What Zeta employees are saying about work life

based on 242 employees
79%
87%
75%
92%
Flexible timing
Monday to Friday
No travel
Day Shift
View more insights

Zeta Benefits

Submitted by Company
Child care
Gymnasium
Cafeteria
Free Food
Team Outings
Education Assistance +2 more
Submitted by Employees
Cafeteria
Team Outings
Health Insurance
Job Training
Work From Home
Soft Skill Training +6 more
View more benefits

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Zeta Mumbai Office Location

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Mumbai Office
Directiplex, Old Nagardas Road, Andheri (East) Mumbai
400069

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