Zensciences - Brand & Marketing Communications Role (5-10 yrs)

- We are seeking a creative and strategic Branding and Marketing Communication (MarCom) Specialist to work with our leading Fortune 500 client.

- The candidate will work towards enhancing the client's tech brand in the industry by driving key branding and MarCom initiatives.

- They will be responsible for conceptualizing innovative brand strategies, managing external communications, industry relations and ensuring a consistent brand image across all client platforms.

Responsibilities:

Branding:

- Be the custodian of the brand and all brand properties internally and externally.

- Drive a comprehensive branding strategy that aligns with the brand's strategic priorities.

- Be the gatekeeper and consult with internal stakeholders, global teams and partner agencies to align on policies, guidelines and key messaging.

- Work on a 360-degree communication approach to elevate the brand through various internal, external and digital channels.

- Consistently research market trends, innovative campaigns and competitor activities to identify new promotional opportunities.

- Monitor, analyze and report on the performance of brand campaigns to measure their effectiveness and identify areas for improvement.

- Guide internal and external stakeholders on the brand guidelines.

Marketing communications:

- Develop, implement and manage effective marketing communication strategies.

- Build strong relations with key industry bodies (such as NASSCOM, Zinnov, IMA): Drive successful partnerships, tap opportunities to collaborate and execute initiatives end-to-end.

- Tap external speaking opportunities to build thought-leadership for brand executives: Collaborate with organizers, build supporting documents and drive the engagement end-to-end.

- Identify and manage key sponsorship opportunities: Conceptualize a strategy to maximize brand visibility, coordinate with external organizers, partner with internal teams to successfully meet all sponsorship requirements and branding elements.

- Identify award opportunities to elevate brand recognition: Coordinate with organizers, project manage nomination process, collaborate with internal teams and drive the overall participation to submit an award-winning nomination.

- Drive the 'Speaker Bureau' process: Review external opportunities proposed by associates (such as speaking opportunities, paper submission, media interactions) coordinate with the Global 'Speaker Bureau' Team, evaluate brand risks and guide associates on internal policies and best practices.

- Support the team with research and documentation for all media/external activities.

Education / Experience/ Key skills:

- 5-10 years of experience in a branding, marketing communication or corporate communication role.

- Bachelor's / Master's degree in Communications or a related field from an accredited university.

- Prior experience of working with a Creative/brand/ad agency will be helpful.

- Excellent project management skills.

- Strong consultancy, networking and negotiation skills.

- Proficient in MS Office.

- Advanced PPT skills.

- Strong understanding of campaign management, stakeholder requirements, industry trends and brand impact.

- Excellent content development skills with the ability to connect with target audience.

- Should be able to adapt and work in a rapidly evolving environment.

- Ability to multi-task and deliver within tight timelines.

- Hands on knowledge of Adobe Illustrator and Photoshop will be a huge plus.

Location: Bangalore