ZEE Entertainment Enterprise - Sales Planning & Strategy Role (4-10 yrs)

Key skills :

Tools: TAM, YUMI (BARC), Advanced Excel, TGI, IRS

Others :

- Target candidates: media buying & planning, open to learning about market understanding, has to handle sales guys, should be good with excel & ppt, good presentation & comm skills, servicing at a national level so high-pressure/tight TAT's

- Genre/Channel Viewership Analysis to understand channel growth areas and need gaps as well to look for Channel Highpoints for sales pitches at a client level

- Ideation for revenue maximization

- Creating Show Packages along with Pricing team & finding integration opportunities to monetize

- Adex analysis to understand potential and growth prospects.

- Other Opportunities in terms of in-content integrations, marketing initiatives, digital etc

- Creating monthly/weekly updation/forecasting reports based on viewership and adex

- Competition update in terms of content, adex, viewership shifts

- Become the one point of contact for the channel and sales team

- Coordinate with channel teams on integrations - mediator & enabler

Others :

- Affinity for Data analysis, understanding of media planning and media buying ; Understanding of brand metrics, brand marketing concepts.

- Faster turnaround time; Willing to work late shifts and if required on weekends. Team player