Digital Marketing Manager

Job Responsibilities

1. Strategy Development & Execution

• Develop and execute multi-channel digital marketing strategies for multiple clients.
• Optimize digital campaigns for SEO, PPC, email marketing, social media, and content marketing.
• Create detailed marketing roadmaps and content calendars for each client.
• Stay updated with industry trends and emerging digital marketing technologies.

2. Performance Marketing & Paid Ads

• Plan and execute paid ad campaigns across Google Ads, Meta Ads, LinkedIn Ads, Twitter Ads.
• Manage budgets and optimize ad spend vs. ROI.
• Set up A/B testing for ad creatives and landing pages.
• Track CPA (Cost Per Acquisition), ROAS (Return on Ad Spend), and CTR (Click-Through Rate).

3. SEO & Website Optimization

• Oversee technical SEO, on-page, and off-page SEO strategies to improve rankings.
• Conduct competitor analysis and market research.
• Implement conversion rate optimization (CRO) strategies for landing pages.

4. Social Media & Content Marketing

• Manage organic and paid social media strategies across platforms (Facebook, Instagram, LinkedIn, YouTube).
• Oversee content creation for blogs, case studies, whitepapers, and social media.
• Work with influencers for brand collaborations.

5. CRM, Email Marketing & Automation

• Implement email marketing automation strategies to nurture leads.
• Oversee CRM integrations (HubSpot, Zoho CRM, Mailchimp).
• Track email open rates, CTR, and lead conversion.

6. Client Communication & Stakeholder Engagement

• Act as the primary point of contact for clients, providing strategy updates and campaign reports.
• Engage with senior stakeholders to align marketing strategies with business goals.
• Liaise with external agencies, vendors, and freelancers for campaign execution.

7. Team Leadership & Training

• Lead a team of SEO specialists, PPC managers, content marketers, and social media strategists.
• Conduct regular team meetings, training sessions, and performance reviews.
• Mentor junior team members and ensure KPI-driven performance across all projects.

8. Key Performance Indicators (KPIs)

• Website Traffic Growth (Organic & Paid)
• Lead Generation & Conversion Rates
• ROI on Paid Campaigns
• SEO Performance (Keyword Rankings, Backlinks, DA Score)
• Engagement Metrics (Social Media Interactions, Shares, Comments)
• Email Open Rates & Click-Through Rates
• Customer Acquisition Cost (CAC)
• Lifetime Value of a Customer (LTV)

9. Industries & Business Types This Role Will Focus On

• B2B & B2C Marketing
• Healthcare, SaaS, E-commerce, and Real Estate
• Startup and Enterprise-level Marketing Strategies

8. Challenges This Role Should Be Prepared For

• Managing multiple client accounts and marketing campaigns simultaneously.
• Keeping up with Googles evolving SEO algorithms.
• Staying ahead of competitors in paid search and social media trends.
• Scaling paid ad campaigns while maintaining low CAC (Cost of Customer Acquisition).
• Managing a remote and in-office digital marketing team effectively.

Technical Skills Required

• SEO & SEM: Google Search Console, SEMrush, Ahrefs, Moz, Google Ads.
• Paid Advertising: Google Ads, Meta Business Manager, LinkedIn Ads, Twitter Ads.
• Social Media Management: Hootsuite, Buffer, Sprout Social.
• Email Marketing & Automation: Mailchimp, HubSpot, GetResponse, ActiveCampaign.
• Analytics & Reporting: Google Analytics, Google Data Studio, Clarity, Hotjar.
• Marketing Automation & CRM: HubSpot, Zoho CRM, Salesforce.
• Content Management: WordPress, Shopify, Webflow, Wix, Elementor.
• AI & Automation Tools: ChatGPT, inVideo, MidJourney, Jasper AI.
• A/B Testing & CRO: Optimizely, Unbounce, VWO.

Non-Technical Skills Required

• Leadership & Team Management: Ability to lead a team of 20+ digital marketing specialists.
• Client Management: Strong communication and presentation skills for handling clients.
• Project Management: Ability to manage multiple client projects simultaneously.
• Analytical Thinking: Strong data analysis skills to optimize marketing campaigns.
• Creativity & Innovation: Ability to develop unique marketing strategies.
• Time Management: Efficient in handling multiple deadlines and prioritizing tasks.