Regional Trade Marketing Role - FMCG (4-6 yrs)

Responsibility/Area Functions:

Trade Promotions:

Extended arm of the corporate Trade Marketing to:

1. Facilitate inputs in line with regular requirements.

2. Facilitating execution.

3. Analyse and assess results of Trade Marketing initiatives.

4. Micro marketing initiatives.

5. Controlling investments within specified budgets.

6. Managing 3P merchandising operations.

7. Plan quarterly secondary sales business in line with the

8. Trade Marketing initiatives.

PRIMARY INTERACTIONS:

Internal:

External:

- Zonal Sales Managers, Area Managers

- Category Activation Managers / Trade Marketing cell

- Personal Attributes Good analytical skills

- Has to have sales background

- Understanding of channel dynamics (wholesale, retail etc)

- Creative on designing & execution of promotions

- Maintaining budgetory control