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Engaged Employer

Yugabyte

Compare

3.5

based on 17 Reviews

5 Yugabyte Jobs

Regional Marketing Manager

yugabyte

3.5

based on 17 Reviews

5-7 years

Kolkata, Mumbai, New Delhi + 4 more

1 vacancy

Regional Marketing Manager

Yugabyte

posted 12d ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing Event Management Recruitment Analytical Chemistry CRM Field Marketing

+ 4 more

Job Description

As the Regional Marketing Manager , you will be responsible for developing and executing targeted marketing programs that generate demand, accelerate pipeline, and build brand awareness. You will work cross-functionally with sales, demand generation, and global marketing teams to run outbound campaigns, optimize nurture programs, and lead high-impact events, including tradeshows and the Yugabyte hosted events .

This role requires a blend of digital marketing, campaign execution, and event management expertise to engage technical audiences, including developers, architects, and database professionals. Own multi-channel campaigns and event execution to support our go-to-market strategy in India and APJ. If you thrive in a fast-paced environment, enjoy building full-funnel campaigns, and have experience managing industry events, this role is for you.

Responsibilities

Develop and execute regional marketing campaigns - Create and launch multi-touch campaigns across email, paid media (via agencies), and other channels to drive awareness and conversions.
Own field marketing and event strategy in the region - Plan and execute industry tradeshows, partner events, and Yugabyte-hosted events
Manage lead nurture programs - Design and execute automated workflows that educate, engage, and move leads through the funnel.
Ensure seamless event follow-ups - Work closely with sales and SDR teams to implement timely lead capture and post-event engagement strategies.
Drive regional demand generation programs - Oversee paid third-party demand gen initiatives, including media partnerships, content syndication, and sponsored webinars.
Leverage intent signals to prioritize and engage high-value accounts in the region.
Optimize segmentation & targeting - Use HubSpot and Salesforce to refine audience segmentation, personalize outreach, and track lead progress.
Analyze & optimize performance - Monitor campaign and event KPIs, identify opportunities for improvement, and iterate for better results.
Collaborate closely with Sales & SDR teams - Align marketing efforts with regional sales priorities, refine messaging, and optimize lead handoff processes.

Requirements

5-7 years of experience in B2B marketing, with a strong focus on demand generation, field marketing, and event execution.
Experience managing large-scale events, including tradeshows and executive roundtables.
Hands-on experience with marketing automation (HubSpot) and CRM platforms (Salesforce).
Proven track record of driving engagement and pipeline growth through regional campaigns and events.
Analytical mindset - comfortable with campaign metrics, reporting, A/B testing, and optimization.
Excellent collaboration skills - this role works closely with global marketing, sales, and partner teams.
Experience marketing to technical audiences (developers, architects, or database professionals) is a plus but not required.

Employment Type: Full Time, Permanent

Read full job description

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