B2B Data Journalist

Job Description

Function: Marketing
Department: Editorial
Location: Mumbai

What will I be doing?

YouGov is adding to its B2B Editorial Team. The person who fills the role will be responsible for creating data-driven articles that showcase data gathered using a range of YouGov tools.

This is an exciting, varied position that will cover a wide range of sectors and markets. The content you create will be the basis for digital, PR, marketing and social activity, attracting prospects and engaging and informing existing clients. You will create data-driven content based on a keen sense of what is interesting to business readers.

What will I be responsible for? This role is designed to drive awareness of the YouGov brand in various markets through the creation of a steady stream of content that is based on the data we collect from consumers. In all, nearly a million members of the public take our surveys.

You will:

Learn how to use the wide range of intuitive data tools we sell to clients

Come up with ideas for content independently or with senior stakeholders to come up with ideas for content

Analyse the data our tools provide to uncover interesting stories full of actionable insights

Use AI for certain aspects of content creation

Turn data into a range of short-form content (blogs, analysis, profile pieces etc) to support the company s marketing activities

Work across a range of sector verticals (eg automotive, sport, retail, leisure and more) to produce interesting and engaging content

Write and field your own questions in your own surveys to explore emerging trends or quantify existing ones

Work as part of a global content team which offers great support, help and advice

Work autonomously and independently to drive improvements in key metrics like pageviews, open rates, impressions etc

Qualifications

What do I need to bring with me?

Required skills:

Good writing skills, great accuracy and attention to detail. Precision in your writing is essential in this role.

A strong news sense and a natural curiosity about people, their behaviours and their habits

Good spoken English - its the business language for the team

Strong numeracy skills - this isn t a job where you can fake this skill, even if the YouGov tools make number-crunching really easy

Ability to interpret data

Strong organisational and time management skills

The ability and willingness to communicate with a wide range of stakeholders and manage competing demands

Writing experience of 2-3 years would be ideal

Additional information

Why Join YouGov?

Opportunity to join a global Marketing & PR team in a business that is continually growing

Exposure to a wide range of business users across the globe

Exposure to numerous sectors within this position

Write your own surveys and get answers to your questions

A strong and supportive working community, packed with good human beings

Here s a bit about us:
YouGov is a global online research company, offering insight into what the world
thinks.
We speak daily to our panel of over 24 million registered members to understand opinion
and behaviours around the world. We have a strong reputation as a source of accurate
data and we re trusted by the world s biggest brands to get it right, making us the most
quoted market research source in the world.

What Can You Expect When You Become A YouGover ?
Why join YouGov?
Join our global team to help us achieve our social mission: to make millions of people s
opinions heard for the benefit of our local, national, and international communities.
Understanding diversity of opinion requires diversity of background. Although our global
panel of millions of people worldwide powers our research, our biggest asset is our people.
If our research is to be truly representative of what the world thinks, we need people from
all walks of life to be part of the team to bring their perspective to the work we do.

Life at YouGov
We are driven by a set of shared values. We are fast, fearless, and innovative. We work
diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We
respect and trust each other, bringing these values into everything that we do.
We strive to provide YouGovers with best-in-class benefits to support their physical,
financial, and emotional wellbeing. We want our employees to have a sense of belonging
and uniqueness in a supportive workplace, so they can bring their full selves to work.

Equal Opportunity Employer
As an Equal Opportunity Employer, qualified applicants will receive consideration for
employment without regard to race, color, religion, sex (including pregnancy, gender
identity or expression, and sexual orientation), parental status, national origin, marital
status, age, disability, genetic information, HIV status, political affiliation, socioeconomic
background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on
occupational qualifications, merit, and business need.

Monday - Friday 11 am - 8 pm