Content Writer (B2B Payment Platform)

Responsibilities

SEO Strategy and Execution:

• Conduct keyword research to optimize content for high-volume, relevant keywords and track performance to ensure improved rankings.

• Create and implement strategies for top-of-the-funnel (TOFU), middle-of-the-funnel (MOFU), and bottom-of-the-funnel (BOFU) content, aligned with the buyers journey.

• Regularly monitor and report on SEO KPIs, adjusting strategies as necessary to ensure ongoing improvement.

Content Development Planning:

• Create compelling, SEO-friendly content (e.g., blogs, landing pages, case studies, whitepapers, etc.) designed to increase traffic and engagement.

• Collaborate with cross-functional teams to develop content that resonates with key buyer personas, crafting narratives that speak to their specific pain points.

• Maintain and manage a content calendar to ensure consistency and alignment with marketing and business objectives.

PR Social

• Drive a PR social strategy that drive authority and thought-leadership in the international payments space and our focused ICPs

• Generate brand buzz and engagement with the goal of driving lasting awareness and recall for the Xflow brand

Lead Generation Conversion:

• Work with the content team to create lead magnets (e.g., eBooks, guides, webinars) and other assets to support lead generation efforts.

• Develop content that nurtures leads through the buyers journey and drives conversions.

Metrics You ll Own

• Website Traffic: Own and track the growth of organic website traffic, ensuring increased visibility and engagement with key target audiences.

• SEO Performance: Measure the ranking and performance of targeted SEO keywords and improve the overall health of the website s SEO.

• Funnel Effectiveness: Track and optimize the conversion rates for content at each stage of the funnel (TOFU, MOFU, BOFU).

• Website sign ups through organic growth channel: Measure and report on the performance of content-driven lead generation efforts, ensuring content is contributing to pipeline growth.

Minimum Qualifications

• 7-9 years of experience in content marketing, preferably in B2B or SaaS environments.

• Proven track record of driving website traffic and improving SEO performance.

• Expertise in content creation for various formats, including blogs, case studies, landing pages, and lead magnets.

• Strong understanding of SEO best practices and tools (e.g., Google Analytics, SEMrush, Ahrefs, etc.).

• Experience developing content for different stages of the marketing funnel (TOFU, MOFU, BOFU).

• Ability to collaborate across teams to create content that aligns with business goals and resonates with target audiences.

• Excellent writing, editing, and communication skills.

• Strong project management skills with the ability to manage multiple content initiatives simultaneously.

• A keen understanding of analytics and the ability to measure content performance.