worxwide - Manager - Growth Marketing - B2B Consulting - IIM/ISB/MDI/FMS (8-11 yrs)

Job Description:

- Goal Generate demand and leads via Growth Marketing and Brand Building.

Key Responsibilities:

Strategic Campaign:

- Design and Run email campaigns to engage specific audience (should know tools like Zoho, Salesforce or any CRM for campaigns).

- Run social media campaigns to reach out wider audience.

Content Marketing:

- Develop and deliver compelling content like whitepapers/blogs and other thought leadership to engage potential prospects.

- Refresh website content to attract clients.

Event Marketing:

- Identify relevant events across India, Singapore and Dubai regions for technology and start-ups related.

- Plan logistics and attend the event to capture leads in the event.

Partnerships/Membership:

- Identify relevant corporate communities like NASSCOM, APMP Association and other relevant associations to sign up for brand activation.

Digital Marketing:

- Leverage paid advertisements like Google Ads (PPC), LinkedIn Ads YouTube Ads etc to onboard new client.

Brand Marketing:

- Strategize to activate brand identity in different market.

- Coordinate with graphics team and external vendors to ideate and launch new promotional videos and other initiatives.

Innovation Activation:

- Co-ideate fresh ideas for sales strategies and launching new products and services in new markets.

Growth Strategy and Analysis:

- To involve in business analysis and growth strategy.

- Solve customer's business problems through consulting mindset and analytics approach.

- Creating marketing presentations for clients and internal organization.

Key Requirement:

- MBA/B.Com/B.tech.

- Tier 1 College is an added advantage.

- Candidates from Gurgaon and Delhi are preferred.

- Outstanding written and oral communication skills.

- The ability to build good working relationships at all levels.

- Patient attitude and willingness to learn marketing and sales function.

- Self-motivated and ability to work with minimal supervision.

- Optional (added advantage).

- Basic understanding of sales and marketing.

- Knowledge of Microsoft Office, particularly PowerPoint, Excel and Word.

- Knowledge of IT domain.

- Knowledge of Pre-sales.